KB Kookmin Card, one of the nation's largest credit card companies, on Wednesday signed on as the title sponsor for the professional basketball league here for the second straight season.
The Korean Basketball League (KBL) and KB Kookmin Card held a signing ceremony in Seoul and announced that the official name of the upcoming season will bear the name of the card firm. The new 2012-13 season will tip off on Oct. 13.
KB Kookmin Card will have advertising rights at arenas for all 10 KBL teams, officials said. They added that the company can also print its logo on publications by individual teams or the league.
Han Sun-kyo, the commissioner of the KBL, promised an "exciting" season of basketball.
"Professional basketball this year will be more fun than last year," Han told reporters after the ceremony. "We've tweaked rules for more thrilling and entertaining play."
Han said the KBL and KB Kookmin Card will work to raise popularity of professional hoops in the country with joint promotional events.
The KBL, which was launched in 1997, set its single-season attendance record with 1.19 million fans going to 270 games last season, for an annual increase of nearly 16 percent. The 10 teams each play 54 games from October to March. Nine of the 10 teams saw their home attendance rise last season. (Yonhap)