After Ki Bo-bae won the gold in the women's individual archery on Aug. 2 at the London Olympics, she ran toward Chung Eui-seon, vice chairman of Hyundai Motor, who concurrently serves as president of the Korea Archery Association.
Ki beat Aida Roman of Mexico in the final. After the two ended the regulation all tied at the set score of 5-5, both archers shot an 8 in the one-arrow shoot-off. But Ki was declared the champion because her shot was closer to the center of the target.
After four sets, Ki held a 5-3 lead in the set score and needed only a draw in the fifth set to clinch the gold. Roman, going first, finished her set with three 9s for 27. After back-to-back 9s, Ki needed another nine for the decisive point but hit an 8 to concede the set and enter the shoot-off.
South Korea did better than expected at the London Games which ended Monday morning (KST). On the last day of the 30th Summer Games, the country added a silver medal from boxer Han Soon-chul in the lightweight class to rank fifth in the medal standings with 13 gold, eight silver and seven bronze behind the United States, China, Britain and Russia.
Large companies’ support of Korean athletes greatly contributed to their success at the London Olympics, said officials at the Korean Olympic Committee (KOC). Korea won gold medals mostly in archery, shooting, fencing and gymnastics _ events which are unpopular among people at home.
Hyundai Motor has supported Korean archers since 1985. Korea captured three of four gold medals up for grabs at the London Olympics. Chung Mong-koo, chairman of Hyundai Motor, served as president of the archery association between 1985 and 1997. Chung Eui-seon is the eldest son of the Hyundai Motor chairman.
Hyundai Motor has contributed more than 30 billion won for the development of Korean archery over the past 27 years, according to the KOC officials.
Behind the outstanding performance of Korean fencers at the London Games is SK Telecom. Korea won two gold, one silver and three bronze in fencing.