This is the 14th in a series of articles highlighting ways of upgrading Korea’s image and brand from international ‘Nation Brand’ experts on the occasion of the 58th anniversary of The Korea Times, which falls on Nov. 1. ― ED.
By Mark E. Patton
Marketing guru Philip Kotler, in his book ``Marketing Places,'' tells us how we can gauge the success of a place's marketing efforts. ``Place marketing… succeeds when citizens and businesses are pleased with their communities, and meet the expectations of visitors and investors.'' Visitors and investors develop their image of a place from their interaction with local people and organizations. If people living in that place aren't pleased with their communities, they won't make a favorable