Posture is of great importance and can lead to a world of problems if not properly maintained. At least that’s what this foot and back clinic wanted to convey with its sign in Cheongdam’s affluent residential area. Intent on setting an example of the perfect posture with help of their trademark product, the slogan itself sort of comes across a little differently. It should include the words “fine” or “prime” as examples of what the perfect posture should be with the help of their supportive shoes.

/ Courtesy of Greg Curley