Food and beverage industry professionals try samples from New Zealand at the “New Zealand Food Connection 2012” in Busan on Feb. 29.
/ Courtesy of Edge Communications
By John Redmond
New Zealand Trade and Enterprise (NZTE) hosted the “New Zealand Food Connection 2012” on Feb. 29 at the Grand Ballroom, Paradise Hotel, Busan, with over 200 New Zealand and Busan-based food and beverage (F&B) industry professionals attending.
In the third year of this event, 15 New Zealand-based companies including Airborne Honey, Silver Fern Farms, Zespri and Heinz displayed their honey, grass-fed beef, fruit, sauce, liquor, organic juice and other food products, while performing cooking demonstrations from appetizers to desserts.
NZTE hosts the New Zealand Food Connection once in Seoul and once in Busan each year in order to build credibility through actually experiencing New Zealand F&B as well as promoting business cooperation opportunities between New Zealand and Korean F&B industry members.
In welcoming all companies, Graeme Solloway, Trade Commissioner of NZTE, said: “New Zealand Food Connection has been running for three years thanks to support from Korean F&B industry professionals. We’ll keep devoting to build cooperative relationships between our countries through various promotions including New Zealand Food Connection.”
In addition, many business meetings between New Zealand and Korean F&B industry professionals took place during demonstrations and tastings.
Kim Tae-sung, a member of the Busan-based food service industry, said: “I’m here to research New Zealand food and beverage, which is well-known for clean and safe ingredients, as consumers are concerned about food safety in Busan. At this event, there are many products I’ve never seen before, and all the food and beverage tastes good. Most of all, it is very impressive that New Zealand companies have high confidence in the quality of their products.
“Food flavor and taste are influenced by ingredients. Cuisines cooked with clean and safe high-quality New Zealand ingredients can capture the taste of Busan consumers,” he added, showing his high expectations of cooperation with the New Zealand F&B industry.
NZTE is the New Zealand government’s national economic development agency. Through the global network of 36 offices, it lifts New Zealand’s economic performance by helping more the country’s businesses to grow and compete internationally. NZTE services are tailored to business needs and include programs to build international contacts, improve performance and provide access to capital and investment.
For more information, contact www.nzte.govt.nz or www.newzealand.com