By Kim Yoo-chul
In a year-end management shake-up of mid-ranking executives for Samsung Group, the promotion of Kim Joon-sik is as much a triumph for public relations (PR) executives.
Kim is the first executive in Samsung’s entire history to retain the executive vice president position of Samsung Electronics’ Communications Team, which oversees Samsung’s PR-related strategies.
``Samsung should give more authority to PR staff members as we’ve been growing in terms of revenue all over the world,’’ said an company official.
Samsung Electronics is the world’s biggest technology firm with annual revenue of 150 trillion won. Samsung also runs parts and `finished goods businesses. It is the world’s top maker of memory chips, flat screens, smartphones and televisions.
The new executive vice president Kim joined Samsung in 1984 and from 1997 he worked for Samsung Group’s previous control tower. Since 2009, Kim has been the chief communications executive for Samsung Electronics as senior vice president.
Kim is not the sole Samsung PR executive to be promoted. Han Kwang-sup, who handles Samsung Electronics’ SNS and online communications, was also promoted to senior vice president.
In addition, Noh Seung-maan, who handles PR for Samsung’s owner-related issues, was promoted to senior vice president in the reshuffle.
Woo Jong-sam, a former Samsung PR executive, has moved to Samsung Heavy, the world’s third-biggest shipbuilder.
``Samsung Electronics Chairman Lee Kun-hee has been keen to achieve better communication between Samsung and other divisions,’’ said the official.