Jon Huer
Korea Times Columnist
``Branding Korea'' is the new catchphrase for bureaucratic busybodies, PR-hustlers and advertisers. The idea is to sell Korea as a brand, like Coca Cola. Every Korean city or province is trying to come up with a catchphrase or logo that sets it above others so that it can be remembered. Some are ridiculous, many dubious, and most ineffective. Still, compelled by competition and compulsion, the push to ``brand Korea'' goes on. Hey, why can't the city of Jinju be another Paris or Gyeonggi Province another South of France? The dream goes on too.