Korean Slogans Comical to Foreigners

By Tom Coyner

As someone who makes a living helping foreign companies come into the Korean market and being successful in their sales activities, I often find myself almost negotiating with foreign executives over the phone as to their timing of entering the Korean market, as opposed to their going into Japan and China first.

There is a strong argument of why Korea should be considered a first entry point into the large Asian markets where English is not a national language.

Compared to Japan, with its multiple economic centers, most business opportunity is concentrated in the greater Seoul metropolitan area and thereby offers simpler marketing and distribution.