10-Year Plan Needed to Better Promote Attractiveness of Nation

By Kim Ji-soo

Staff Reporter

Branding a nation may well be a difficult concept to grasp.

``Simply put, it's the attractiveness of a nation. Something that attracts us to a nation; when someone is making a decision, it is that something that tugs the heart toward the decision,'' said Choi Jung-wha, president of the Corea Image Communication Institute (CICI) and professor of interpretation and translation at Hankuk University of Foreign Studies.

Korea or more correctly the Korean government is belatedly recognizing the