The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
  • Hangzhou Asian Games
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_X_on_2023.svgbt_X_over_2023.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
  • Hangzhou Asian Games
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_X_on_2023.svgbt_X_over_2023.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    BTS' V and BLACKPINK's Jennie break up: sources

  • 3

    Italy withdraws from China's Belt and Road project

  • 5

    Uncertainty lingers despite BLACKPINK's contract renewal

  • 7

    YG Entertainment's stock price soars over renewed contract with BLACKPINK

  • 9

    TvN's upcoming music drama 'Maestra' weaves suspenseful love story with twists

  • 11

    Yoon expected to replace foreign minister soon

  • 13

    Rising Thai politician seeks to tackle growing challenges between Seoul, Bangkok

  • 15

    INTERVIEWNamseoul University leads adoption of innovative IB education programs

  • 17

    Apple ordered to pay 70,000 won each to 7 iPhone users for device slowdown

  • 19

    Naver takes on YouTube, AfreecaTV in game streaming

  • 2

    Korea could disappear from map if it doesn't welcome more immigrants: justice minister

  • 4

    Late K-pop star Moonbin's memorial space shut down after fans complain

  • 6

    Korean students rank among top performers among OECD nations in educational performance: report

  • 8

    Senior citizens take up half of new job posts in 2022: data

  • 10

    Boeing eyes more Chinook helicopter exports to S. Korea

  • 12

    KAI boosts partnerships with Egypt at defense fair

  • 14

    INTERVIEWKorea has great opportunity to lead green transition

  • 16

    Twitch plans to shut down in Korea over high network costs

  • 18

    Real estate project financing poses biggest risk to Korean economy in 2024: S&P, NICE

  • 20

    Is career diplomat suitable to lead SMEs ministry?

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
Fri, December 8, 2023 | 05:53
Professor Publishes Book for Chinese University
Posted : 2007-08-28 19:26
Updated : 2007-08-28 19:26
Print PreviewPrint Preview
Font Size UpFont Size Up
Font Size DownFont Size Down
  • facebook
  • twitter
  • kakaolink
  • whatsapp
  • reddit
  • mailto
  • link
Prof. Lee Doo-hee of Korea University Business Administration Department recently wrote an online-marketing textbook for a Chinese university. There are 5,000 copies already published and they are currently on sale in Beijing.

Prof. Lee Doo-hee
By Bae Ji-sook
Staff Reporter

Prof. Lee Doo-hee of Korea University Business Administration Department recently wrote an online-marketing textbook for a Chinese university. There are 5,000 copies already published and they are currently on sale in Beijing.

Lee and Prof. Lu Yilin of Renmin University of China wrote ``e-Marketing’’ and released it through the Chinese university’s publishing company. This is the first time a Korean has written a textbook for a Chinese university in the field of business.

Lee is called the pioneer of online marketing in Korea. He was the first to adopt the idea of ``Internet marketing’’ and also coined the phrase. While everyone was talking about the Marketing Mix _ concentrating on product, price, place and promotion, he came up with 5Cs _ focusing on context, commitment, channel, collaboration and communication. His theory was welcomed worldwide and the Chinese university asked Lee to be the co-author, a spokesman of Korea University said.

The book will include various examples of adapting 5Cs to online marketing and its application in China. According to Lee, there are about 600,000 university students studying marketing in the country, and the potential market for the book is large. Since Renmin University is a renowned school and its textbook choice affects other schools, the future of the book looks quite bright.

Lee said his goal is to create a Korea-oriented marketing boom in the world. `` I am happy that the book allows Chinese students to learn about in Korean style marketing,’’ he said.

bjs@koreatimes.co.kr
 
wooribank
LG group
Top 10 Stories
1Hotels grapple with chronic staff shortages Hotels grapple with chronic staff shortages
2‘Moon gov’t neglected, concealed North’s killing of S. Korean official’‘Moon gov’t neglected, concealed North’s killing of S. Korean official’
3CJ Olive Young fined 1.89 bil. won for unfair supply contracts CJ Olive Young fined 1.89 bil. won for unfair supply contracts
4Giant panda statue at Everland Giant panda statue at Everland
5[INTERVIEW] 'Now is time for Koreans to unlock potential in Africa' INTERVIEW'Now is time for Koreans to unlock potential in Africa'
6Japan's Nikkei-linked ELS issuance surpasses HK-linked ELS Japan's Nikkei-linked ELS issuance surpasses HK-linked ELS
7Scholar's decades-long expertise serves as inspiration for Korea's future FDI Scholar's decades-long expertise serves as inspiration for Korea's future FDI
8Lawyer of Korean descent selected as chair of Dentons Global Board Lawyer of Korean descent selected as chair of Dentons Global Board
9K-dramas, beauty, food to maintain popularity on TikTok in 2024K-dramas, beauty, food to maintain popularity on TikTok in 2024
10SK reshuffles top management focusing on generational shiftSK reshuffles top management focusing on generational shift
Top 5 Entertainment News
1[INTERVIEW] Meet the man behind giant rubber ducks that once took over Seoul INTERVIEWMeet the man behind giant rubber ducks that once took over Seoul
2Auction house Phillips appoints new regional director of Korea Auction house Phillips appoints new regional director of Korea
3'Soundtrack #2' tells classic yet realistic love story 'Soundtrack #2' tells classic yet realistic love story
4Late K-pop star Moonbin's memorial space shut down after fans complain Late K-pop star Moonbin's memorial space shut down after fans complain
5Uncertainty lingers despite BLACKPINK's contract renewalUncertainty lingers despite BLACKPINK's contract renewal
DARKROOM
  • It's beginning to look a lot like Christmas

    It's beginning to look a lot like Christmas

  • 2023 Thanksgiving parade in NYC

    2023 Thanksgiving parade in NYC

  • Appreciation of autumn colors

    Appreciation of autumn colors

  • Our children deserve better

    Our children deserve better

  • Israel-Gaza conflict erupts into war

    Israel-Gaza conflict erupts into war

  • Turkey-Syria earthquake

    Turkey-Syria earthquake

  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

CEO & Publisher: Oh Young-jin
Digital News Email: webmaster@koreatimes.co.kr
Tel: 02-724-2114
Online newspaper registration No: 서울,아52844
Date of registration: 2020.02.05
Masthead: The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group