The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    Korea walks fine line between US, China in chip war

  • 3

    Jeju-based shamanism researcher documents connection between humans, crows

  • 5

    SHINee celebrates 15th anniversary of debut: 'It feels surreal'

  • 7

    Labor unions seek to attract migrant workers at shipyards

  • 9

    Half of medical tourists visiting Korea inspired by K-culture

  • 11

    RAS KOREAPreserving memories at Cheongju City Archives

  • 13

    Chun Woo-hee becomes chameleon con artist in 'Delightfully Deceitful'

  • 15

    ENHYPEN reaches new career high with latest album 'Dark Blood'

  • 17

    Gov't moves to assist 3,400 Koreans stranded in typhoon-hit Guam

  • 19

    LG Electronics expands social contribution in Middle East, Africa

  • 2

    ChatGPT: boon or bane for banking industry?

  • 4

    Man arrested for opening airplane emergency exit during flight

  • 6

    Arrest warrant issued for man who opened plane door mid-air

  • 8

    Asiana stops selling A321-200 emergency seats after man opened aircraft door mid-air

  • 10

    Hyundai Steel receives EPD certification for low-carbon H-beam products

  • 12

    Anticipated Korean blockbusters to check out this summer

  • 14

    Mirae Asset holds ETF Rally 2023 for global expansion

  • 16

    Korea eyes launch of 4th Nuri space rocket in 2025

  • 18

    Yoon, first lady star on TV show with adopted dog

  • 20

    POSCO named sustainability champion for 2nd consecutive year

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
Tue, May 30, 2023 | 10:36
Woman brings hallyu to Myanmar
Posted : 2015-03-20 15:33
Updated : 2015-03-20 17:34
Jhoo Dong-chan
Print PreviewPrint Preview
Font Size UpFont Size Up
Font Size DownFont Size Down
  • facebook
  • twitter
  • kakaolink
  • whatsapp
  • reddit
  • mailto
  • link
Eum Yun-hee
Eum Yun-hee
By Jhoo Dong-chan

"Hallyu," or the Korean wave, is now sweeping Myanmar. Korean TV shows and dramas are enthralling viewers of the Southeast Asian nation's terrestrial channels every day.

Teenagers in Myanmar have become familiar with Seoul streets and even Korean historic figures such as King Sejong the Great and Admiral Yi Sun-sin of the Joseon Kingdom.

Eum Yun-hee, 58, is the one who introduced hallyu to the country. Some 1,000 Korean drama episodes have been aired in Myanmar since Eum started to export them in 2002.

She first moved to Myanmar in 1989 with her husband, Park Jeong-hwan, who is now vice president of Deawoo International, when he was sent to the company's Yangon branch.

She then entered the Yangon University of Foreign Languages (YUFL) for a master's degree in Myanmarese language and literature.

Eum translated and introduced some Korean folk tales like "A Fairy and a Woodman" into Myanmarese after receiving the degree from the school.

She returned to Korea to study for another master's degree at Hankuk University of Foreign Studies when she was 39. She received her master's degree with her thesis, "The comparison study of socialism literature in Korea and Myanmar."

Eum then went back to Myanmar to teach Korean language and literature to college students at YUFL.

"One day, I turned on the TV and realized that Myanmar TV channels were all dominated by Chinese and Japanese programs," she said.

She decided to give it a shot with Korean TV programs.

She visited and persuaded major Korean broadcasting companies to export programs to Myanmar. Her students helped her make the subtitles.

It was a huge splash. Twelve different channels aired Korean soap operas.

Some dramas portraying Korea's historic figures were also broadcast in Myanmar, and she said she heard some Myanmarese military rulers enjoyed them.

Earlier this year, Myanmarese state-run broadcaster MRTV-4 and Eum jointly launched a media contents channel, "Four-ladies," which exclusively delivers Korean TV programs in the country.

"Chinese and Japanese capitals are making massive investment in the media content market in Myanmar where Korea is still sitting back," she said. "Myanmar people already love Korea. I hope the Korean government actively supports the hallyu business from now on."

Emailjhoo@koreatimes.co.kr Article ListMore articles by this reporter
 
wooribank
Top 10 Stories
1Korea eyes launch of 4th Nuri space rocket in 2025 Korea eyes launch of 4th Nuri space rocket in 2025
2Memorial Day 2023 Memorial Day 2023
3Japanese destroyer flies controversial flag as it arrives in Korea for joint drillJapanese destroyer flies controversial flag as it arrives in Korea for joint drill
4[ANALYSIS] China's ban on Micron tests Washington-Seoul alliance ANALYSISChina's ban on Micron tests Washington-Seoul alliance
5Seoul on alert over Pyongyang's imminent spy satellite launch Seoul on alert over Pyongyang's imminent spy satellite launch
6Korea's household debt-to-GDP ratio highest among 34 major economiesKorea's household debt-to-GDP ratio highest among 34 major economies
7Top 20% of income earners fuel increase in Q1 consumption as pandemic ends Top 20% of income earners fuel increase in Q1 consumption as pandemic ends
8Korea's diplomacy put to test amid signs of thaw in US-China relations Korea's diplomacy put to test amid signs of thaw in US-China relations
9Vietnam emerges as major market for Korean chipmakers Vietnam emerges as major market for Korean chipmakers
10Local governments appeal to young generations through YouTube Local governments appeal to young generations through YouTube
Top 5 Entertainment News
1SHINee celebrates 15th anniversary of debut: 'It feels surreal' SHINee celebrates 15th anniversary of debut: 'It feels surreal'
2ENHYPEN reaches new career high with latest album 'Dark Blood' ENHYPEN reaches new career high with latest album 'Dark Blood'
3'Transformers: Rise of the Beasts' raises bar with epic battle scenes 'Transformers: Rise of the Beasts' raises bar with epic battle scenes
4[INTERVIEW] Long-awaited extension of Korean Pavilion at Venice Biennale to be pushed forward INTERVIEWLong-awaited extension of Korean Pavilion at Venice Biennale to be pushed forward
5Chun Woo-hee becomes chameleon con artist in 'Delightfully Deceitful' Chun Woo-hee becomes chameleon con artist in 'Delightfully Deceitful'
DARKROOM
  • Turkey-Syria earthquake

    Turkey-Syria earthquake

  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group