Kwangdong unveils low-calorie drinks

Kwangdong Pharmaceutical has started marketing two low-calorie soft drinks called HP and MP. HP stands for Healing Point and MP is Mind Point. Courtesy of Kwangdong Pharmaceutical

Kwangdong Pharmaceutical has unveiled low-calorie soft drinks as part of a campaign to reduce sugar consumption, a company spokesman said Friday.

The two new bottled products are called HP and MP. HP represents Healing Point and MP is Mind Point, the spokesman said.

A 400-milliliter bottle of HP and MP contains only 120 kilocalories each, 30 percent lower than the average calories of existing carbonated drinks sold in Korea, according to the company.

"We target young consumers, particularly in their teens and 20s. Also we'll make efforts to supply more healthy soft drinks to them," the spokesman said.

HP contains grape and aronia juice as well as 100 milligrams of taurine, an amino acid which supports neurological development and helps regulate the level of water and minerals in the blood.

MP is a sparkling drink with apple juice. It contains 100 milligrams of theanine, an amino acid found in tea, which may be responsible for tea's unique relaxing and rejuvenating effects.

Kwangdong held an event celebrating the sale of the new products Friday at the Incheon Samsan World Gymnasium in Incheon where the 2017 League of Legend Champions Korea spring final match took place.

Kwangdong is well-known for its hit drink Vita 500. Its other brands include Corn Silk Tea and herbal tonic drink Kwangdong Ssangwha.

It also distributes SamDaSoo, the country's most popular bottled water brand, under a contract with the Jeju Provincial Development Co.

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