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| A sculpture of a prehistoric man sits atop a sign on Wolbae-ro 14-gil in Daegu, Tuesday. / Courtesy of Dalseo-gu Office |
By Ko Dong-hwan
A half-naked, hairy prehistoric Cro-Magnon man was discovered in the middle of Daegu Tuesday. The caveman somehow climbed a street sign beside a road and started bashing a rock-head hammer against a traffic sign until it was dented.
Well, that was the impression any passer-by would have had when they saw the sculpture of the prehistoric man sitting atop a sign on Wolbae-ro 14-gil in the city's Dalseo-gu area. The figure was certainly eye-catching to the sign that directed people to a prehistoric remains site 350 meters ahead.
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The street art was launched by the city's Prehistoric Remains Park in Jincheon-dong. It has a vast collection of items from 20,000 years ago, allowing historians a glimpse of the stone-age lifestyle in East Asia.
The city also promoted the park with 20 caveman banners on polls along the street connecting the outdoor venue to nearby Jincheon subway station. As you near the park, the Cro-Magnon man on the banners beams brighter with joy.
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| Banners on polls along the Daegu street promote Prehistoric Remains Park. |
Dalseo-gu Office head Lee Tae-hoon said: "The prehistoric man sculpture reflects our neighborhood's efforts to stand out as the nation's epicenter of heritage tourism using an array of diverse, brilliant ideas."
The caveman idea came from Yi Je-seok, Korea's "ad genius." With the professional alias "Jeski," he leads the Jeski Social Campaign team. The Dalseo-gu Office selected him in October to promote the park.
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