The Korea Times close
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
Business
  • Tech
  • Bio
  • Companies
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
Entertainment
& Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
Sports
World
  • SCMP
  • Asia
Video
  • Culture
  • People
  • News
Photos
  • Photo News
  • Darkroom
  • The Korea Times
  • search
  • Site Map
  • E-paper
  • Subscribe
  • Register
  • LogIn
search close
  • The Korea Times
  • search
  • Site Map
  • E-paper
  • Subscribe
  • Register
  • LogIn
search close
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
Sun, July 3, 2022 | 18:09
-------------------------
'I.Seoul.U' is new slogan for Seoul
Posted : 2015-10-28 22:16
Updated : 2015-10-29 20:07
Print Preview
Font Size Up
Font Size Down

By Jung Min-ho


"I.Seoul.U" has been selected as the capital city's new slogan.

The Seoul Metropolitan Government announced Wednesday that "I.Seoul.U" beat the two other candidates ― "Seoulmate" and "SEOULing" ― to replace its current slogan "Hi Seoul."

"Seoulmate" won slightly more votes than "I.Seoul.U" in an online poll. However, in an on-the-spot poll held in the evening at Seoul Plaza, all nine experts and 682 out of a total 1,140 citizens voted for "I.Seoul.You," which beat "Seoulmate" with only 232 votes.

Lee Ha-rin, a Korean student who studies philosophy in college, is the winner of the slogan contest, in which more than 16,000 people participated.

Prof. Kim Yoo-kyung of Hankuk University of Foreign Studies, marketing company Playground CEO Kim Hong-tak and Prof. Seo Kyung-duk of Sungshin Women's University were among the experts.

'Creative Korea' slogan lacks creativity, consistency
'Creative Korea' slogan lacks creativity, consistency
2016-07-05 17:50  |  Theater & Others

"It was very meaningful that Seoul citizens participated in the whole process from making to selecting the new slogan," Seo said.

Kim Min-ki, who was in charge of the project, said that the new slogan will be used to rebrand the city globally.

Yet, many PR experts and expats expressed concern that the new slogan will likely attract international ridicule, saying that "I.Seoul.U" is not just uninspiring but also makes little sense in English.

They criticized the other two finalists as well, saying that the municipality overemphasized the domestic aspect in selecting the English slogan with a panel of experts that had only one native English speaker on it.



Emailmj6c2@ktimes.com Article ListMore articles by this reporter
 
LG
  • Forum revisits lives of first-generation of Koreans in Hawaii
  • Heatwave alert issued nationwide
  • Korean studies and K-vibe
  • EV fires could hinder transition to eco-friendly vehicles
  • Institutional investors dump Samsung shares amid macroeconomic uncertainty
  • '97 group' lawmakers throw hats into DPK leadership race
  • Russia's messages with missiles tell West to back off
  • Top economic policymakers of Korea, US discuss Russian oil price cap
  • Shifting abortion laws cause confusion for patients, clinics
  • NY overhauls handgun rules in effort to preserve some limits
  • Park Eun-bin plays genius lawyer in 'Extraordinary Attorney Woo' Park Eun-bin plays genius lawyer in 'Extraordinary Attorney Woo'
  • 'Top Gun: Maverick' tops local box offices for 9 consecutive days 'Top Gun: Maverick' tops local box offices for 9 consecutive days
  • K-pop group aespa to attend UN meeting on sustainable development K-pop group aespa to attend UN meeting on sustainable development
  • 'Elvis' has a lot in common with K-pop music industry: director Baz Luhrmann 'Elvis' has a lot in common with K-pop music industry: director Baz Luhrmann
  • Cha Eun-woo eyes starring role in 'K-Pop: Lost in America' Cha Eun-woo eyes starring role in 'K-Pop: Lost in America'
DARKROOM
  • Afghanistan earthquake killed more than 1,000

    Afghanistan earthquake killed more than 1,000

  • Divided America reacts to overturn of Roe vs. Wade

    Divided America reacts to overturn of Roe vs. Wade

  • Namaste: Yogis to celebrate International Yoga Day

    Namaste: Yogis to celebrate International Yoga Day

  • Poor hit harder by economic crisis

    Poor hit harder by economic crisis

  • Roland Garros 2022

    Roland Garros 2022

The Korea Times
CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Location
  • Media Kit
  • Contact Us
  • Products & Service
  • Subscribe
  • E-paper
  • Mobile Service
  • RSS Service
  • Content Sales
  • Policy
  • Privacy Statement
  • Terms of Service
  • 고충처리인
  • Youth Protection Policy
  • Code of Ethics
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group