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Wed, October 4, 2023 | 08:08
Naver
Starbucks in Korea costs twice as much as US
한국 스타벅스 미국보다 두 배 비싸
Posted : 2014-08-29 17:36
Updated : 2014-08-29 17:46
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If you are a fan of Starbucks in Korea, be prepared to open up your wallet. In fact, be ready to pay twice as much as Americans.

According to a recent report from the Korea Trade-Investment Promotion Agency (KOTRA) and the Hyundai Research Institute, Starbucks stores in Korea have the sixth-highest prices among international branches.

The report said Starbucks was most expensive in Poland, followed by Hungary, Turkey, Greece, and the Czech Republic. The U.S. ranked 20th.

The researchers applied a "Purchasing Power Party exchange rate," to take into account the relevant currency values in each country. On this basis, a tall Americano cost $4.85 in Korea, $2.45 in the U.S. and $3.52 in Japan.

It also cost less to have Starbucks in France, Germany, and the United Kingdom.

A Starbucks official told a local vernacular that Korean Starbucks have a higher operating cost because customers tend to stay and sit in the stores longer.


한국 스타벅스 미국보다 두 배 비싸

만일 당신이 한국 스타벅스 팬이라면,  지갑을 두둑하게 해야 할 것이다. 사실, 한국에서 판매되는 스타벅스 커피가 미국 보다 두 배 비싼 것으로 조사됐기 때문이다.

최근 코트라, 현대경제연구소의 연구에 의하면, 한국에 있는 스타벅스 커피가격이 세계에서 여섯 번째로 비싼 것으로 나타났다.

보고서에 의하면 스타벅스 커피 가격이 가장 비싼 곳은 폴란드이며, 그 다음으로 헝가리, 터키, 그리스, 그리고 체코인 것으로 나타났다. 미국은 20번째로 비싼 것으로 밝혀졌다.

이번 연구는 각국의 상대적인 환율을 고려한 구매력평가(PPP)가 적용됐다고 연구원들은 밝혔다. 구매력평가를 토대로 환산한 한국의 스타벅스 톨 사이즈 아메리카노 한 잔 가격은 4.85 달러였으며, 미국은 2.45달러, 일본은 3.52달러로 나타났다..
Emailktkhk0530@gmail.com Article ListMore articles by this reporter
 
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