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Tue, January 31, 2023 | 05:38
NIE Times
Starbucks adopts Siren Order app
스타벅스 사이렌오더 앱 채택
Posted : 2014-06-04 10:46
Updated : 2014-06-04 10:48
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Every lunchtime, throngs of office workers flock to coffee shops in a sort of ritual.

During peak time, from 12:30 to 1:30 p.m., they have to wait several minutes to place their orders and then wait again to pick them up.

Some people sometimes leave the queue grumbling to get back to work on time.

Starbucks Coffee Korea unveiled a high-tech "solution" Thursday that could shorten the long waiting time for orders.

It's a smartphone app, called Siren Order. Users of it can place an order and pay their bill remotely. This means the app's users will no longer waste time in a long queue before making an order and payment at the register.

Siren Order is the world's first app of this kind, and is available only at the 643 Starbucks stores in Korea.

Siren Order is named after the likeness of the 16th-century Norse woodcut of the twin-tailed mermaid in the company's logo, according to a Starbucks official.

Having one's name and basic personal information registered on a Starbucks website and buying a pre-paid card is all that is required to use the service.

"Starbucks's success over the past 15 years in Korea has been built on our ability to engage and connect with our customers — one person, one cup and one neighborhood at a time," said Lee Seock-koo, president of Starbucks Coffee Korea, in a statement. "We are pleased to be at the forefront of mobile innovation, exceeding the expectations of our customers through innovative and convenient solutions that allow faster ordering and payment of Starbucks offerings using their mobile devices."

Adam Brotman, Starbucks' chief digital officer, said that he will keenly observe the performance of Siren Order in Korea in the hope of introducing the technology to Starbucks outlets in other countries.

Paik Soo-jung, chief marketing officer of Starbucks Korea, is one of the main contributors to the development of the app.

※ 다음에 나오는 문제들은 본 기사에 나오는 중요한 어휘들로 구성된 토익, 토플, 텝스 기출 및 예상 문제입니다.

※ Choose the one word or phrase that best keeps the meaning of the highlighted part or fill in the blank with a suitable one.

1. The prolific novelist is noted for his stylistically innovative works.
① deliberate
② informative
③ disciplined
④ inventive

2. Fresh air is conducive to health.
① contributes to
② conducts
③ takes place
④ consists of

3.Throughout the storm, the safety of the passengers was the captain's paramount concern.
① equal
② chief
③ well-known
④ ready

4. The officials were acutely aware of the problem in the plan.
① accurately
② probably
③ keenly
④ extremely

5. "언제 그 곳에 가시는 게 편리하겠습니까?"의 가장 적절한 영작은?
① When will it be convenient for you to go there?
② When will you go there conveniently?
③ When shall you be convenient to go there?
④ When to go there will be convenient to you?
⑤ When shall be convenient to go for you?

[번역 및 정답]

1. [번역] 그 다작의 소설가는 그의 문체상 혁신적인 작품으로 유명하다.
[정답] ④

2. [번역] 신선한 공기는 건강에 도움이 된다.
[정답] ①

3. [번역] 폭풍우가 몰아치는 동안 내내, 승객들의 안전이 그 선장의 주된 관심사(염려거리)였다.
[정답] ②

4. [번역] 관리들은 그 계획에서의 문제점을 예리하게 인식하고 있었다.
[정답] ③

5. [해설] [1] convenient는 사람을 주어로 사용하지 못하므로 ③번은 제외된다.
[2] 부정사의 의미상의 주어는 for you이며 부정사 앞에 둔다.
[3] convenient는 가주어, 진주어 구문에서 사용하는 것이 일반적이다.
[4] 의문사(when)를 문두에 두어야 하며 직접의문문인 이상 도치가 되어야 한다.
[정답] ①



스타벅스 사이렌오더 앱 채택

점심 시간이 되면 많은 회사원들은 의례적으로 커피숍에 모여 든다.
 
12시 30분에서 1시 30분까지 제일 바쁜 시간에 이들은 주문을 하고 나서 커피를 집어 들기까지 몇 분을 다시 기다려야 한다.
 
일부 사람들은 때로 늦지 않게 일터로 돌아가려고 투덜거리면서 서 있던 줄을 떠난다.
 
스타벅스커피코리아는 주문을 하기 위해 오랜 대기 시간을 줄일 수 있는 고급 ‘솔루션’을 목요일 공개했다.
 
바로 사이렌오더라고 불리는 스마트폰 앱이다. 이 앱의 사용자들은 주문을 하고 원격으로계산할 수 있다. 이것은 사이렌오더 사용자들이 주문을 하고 계산하기 전에 줄을 길게 늘어서 더 이상 시간을 낭비하지 않는다는 것을 의미한다.
 
사이렌오더는 이런 종류의 앱으로는 세계 최초이며 국내 643개 스타벅스 지점에서만 이용이 가능하다.
 
스타벅스 관계자에 따르면 사이렌오더는 회사 로고에 있는 16세기 노르웨이 목판화에 등장하는 두 꼬리를 가진 인어의 이미지를 따서 만든 것이다.
 
스타벅스 웹사이트에 등록된 이름과 개인 정보, 그리고 선불 카드를 구매하는 것이 이 서비스를 사용하기 위해 필요한 전부이다.
 
스타벅스코리아 이석구 대표는 성명서를 통해 “지난 15년간 국내에서 이룬 스타벅스의 성공은 한 분의 고객, 한 잔의 음료, 하나의 이웃 등 고객과 소통하기 위한 우리의 능력에 기반해왔다”며 “모바일 기기를 통한 빠른 주문과 스타벅스가 제공하는 지불 서비스를 허용하는 혁신적이면서도 편리한 솔루션을 통해 고객들의 기대를 뛰어넘는 모바일 혁명의 선두에 있는 것이 기쁘다”고 말했다.
 
스타벅스의 최고 디지털 책임자 아담 브로트맨은 다른 나라로의 스타벅스 매장에 이 기술을 도입하길 희망하며 국내 사이렌오더의 성과를 유심히 지켜볼 것이라고 말했다.
 
스타벅스코리아 마케팅 상무 백수정 씨는 이 앱을 개발하는데 공헌한 사람 가운데 하나다.
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