Posted : 2014-03-31 18:29
Updated : 2014-03-31 18:42

Naver Band trips rival Kakao with new gaming platform for smartphones

Naver Band challenges the nation's unprecedented Kakao with a new gaming platform, which will be launched for smartphone users in April 21.

By Ko Dong-hwan

Korea's global instant messaging app Naver Band is launching a new gaming platform in a bid to halt its rival Kakao, the nation's most popular communication/video game app, Digital Times said Monday.

Being considered the nation's only app developer standing toe-to-toe against Kakao, Naver Band informed associated firms through its subsidiary company Camp Mobile the game service will be launched on April 21.

Band will offer ten new games on the day of launching, and will roll out additional ten every two weeks. The report said developers have already loaded Band with about 40 games that are to be launched by the end of this year's first half.

Unlike KakaoTalk games which depended heavily on women in their 20s and 30s, Naver Band games have distinctively targeted men in their 40s.

The new gaming platform also introduced a new profits-distributing business structure designed to encourage contents developers: Regardless of whether users download the games from Naver App Store, Google Play or Google App Stores, the developers are given more than 52 percent of profits generated from sales of their games.

관련 한글 기사

네이버 밴드게임, 카카오독주 막나

네이버의 밴드게임 플랫폼이 4월 21일 공식 서비스에 돌입한다. 카카오 게임플랫폼의 독주를 견제할 유일한 대항마로 꼽히고 있는데, 이를 통해 지각 변동을 일으킬 수 있을지 관심을 모은다.                            

30일 네이버에 따르면, 밴드게임을 운영할 자회사 캠프모바일이 다음달 21일 밴드게임 정식 서비스가 시작된다고 입점 제휴사들에게 통지했다.

벤드게임은 4월 1일 제휴사이트 오픈에 이어 서비스 첫날인 4월 21일 10종 가량의 게임을 런칭하고, 2주일에 한번씩 10종의 게임을 추가 오픈하는 형태로 가닥이 잡힌 것으로 나타났다. 상반기 중 서비스할 40종 가량의 게임 수급이 완료된 상황이다.

카톡게임이 20대와 30대 여성층에 상당부분 의존하는 것과 달리 밴드게임은 30대와 40대 남성층을 주 타깃으로 할 전망이다.

밴드 입점 업체들이 네이버 앱스토어 혹은 구글플레이나 앱스토어를 통해 게임을 유통할 경우 전체 수익 중 50프로 이상을 개발사가 챙기는 게임개발사에게 유리한 수익 배분 구조가 마련됐다.

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  • 10. Imported chocolates far more expensive here than abroad
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