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Posted : 2013-05-03 17:49
Updated : 2013-05-03 17:49

Recent book

New Business Paradigm for Entrepreneurs

Masahisa Kogure; Thoth Publishing; Translated by Lee Ji-hyun: 224 pp., 13,000 won

The book attempts to provide new ideas on how companies can find a balance between maximizing profit and improving the society it's doing business in. Kogure's arguments are backed by his personal experience _ the veteran business consultant also heads a non-profit organization committed to community work and helping companies with corporate social responsibility (CSR) strategies.


His motivation to write the book came from a simple statistic he didn't notice until 2007 and found interesting: the world has roughly the same number of people suffering from food shortages as health problems related to obesity. Then, as a consultant for Mckinsey & Company, Kogure established his non-profit organization, ''Table for Two (TFT),'' aimed at opening new discussions on the divergence between a society's material success and the wellbeing of its communities.

The TFT Healthy Menu Program, which has a dual goal of promoting healthier eating habits and helping starving people in poor countries, has become the organization's most famous campaign. In Japan, restaurants providing TFT-designed menus will charge an extra 20 yen for each meal and donate that sum to provide food to struggling African countries. The program is being used by more than 500 businesses around the world.

Advising corporate owners and CEOs, Kogure claims that building a profitable and reputable brand depends on committing to "five Cs'' ― company, customer, community, contributions and cooperation. It's an awkward use of the English language, but Kogure does make an interesting argument on how CSR is becoming increasingly integral to business success in the 21st century.
―Baek Byung-yeul



World Travel Singing in Poems

Song In-yeup; Knowledge and Sensibility Publishing: 372 pp., 16,500 won

During his days with the Korea International Cooperation Agency (KOICA), Song In-yeop had the opportunity to visit different countries around the world and experience their business and culture.


He soon developed a habit of expressing his impressions of a destination in poetry.

This book consists of 90 poems about different places, and while they will never be confused for literary greatness, they do provide a vivid impression of the destination at that time. His poignant poems about Iraq, where he was involved in volunteer work after the recent war, are most memorable.

―Baek Byung-yeul


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