Guests at the opening of "Media Arts from Switzerland" watch media images projected on the facade of the Seoul Square building, Wednesday. / Courtesy of the Swiss Embassy
A landmark building across from Seoul Station is often used as a canvas for projected media artworks. Last week, the Swiss Embassy in Seoul took the canvas.
The occasion was the 50th anniversary of the establishment of Swiss-Korea diplomatic relations, and the embassy, together with Gana Art Gallery organized a "Media Arts from Switzerland," exhibition inviting four selected Swiss artists to contribute.
"Media art seems a very suitable cultural bridge to strengthen the friendship between our two countries and establish new cultural relations," Ambassador of Switzerland to Korea and host of the opening ceremony Joerg Al. Reding said before the crowd gathered in a restaurant across from the Seoul Square building, Wednesday.
Ursula Scherrer projected lines that interchanged color and form on the side of the Seoul Square building in a piece entitled "Lines." Video artist Fabian Chiquet, in a dynamic series of images called "Circle of Pop" used footage of people's gestures and faces to emphasize the cycles and interdependence of cultural exchanges. "We give you, what you gave us, what we gave you," was the concept explored, according to an accompanying souvenir program.
This exhibition is part of a series of events celebrating the anniversary.
Official diplomatic ties between the two nations were established in 1962/1963.
A highlight of the celebrations was a book called "50 Years Switzerland-Korea," revisiting important moments and interviewing people who made significant contributions to building and strengthening the ties.
The new ambassador, Reding who only arrived a couple of months ago, expects to further strengthen the existing relations and explore new areas of cooperation.
The exhibition will run through Jan. 31 next year.