By Yun Suh-young
A Korean culture zone will greet foreigners entering the country through Incheon International Airport.
The airport and the Ministry of Land, Transport and Maritime Affairs held a ceremony Thursday celebrating the opening of "Korean Culture Avenue" on the fourth floor of the passenger terminal.
The avenue is on a floor space of 3,410 square meters and blends nature, tradition and modernism.
It was created to promote Korean culture to foreigners visiting the country, according to Kwon Do-youp, minister of land, transport and maritime affairs.
"The airport is the first place where people encounter the culture of a country they're visiting. Through the Korean Culture Avenue we hope to promote Korean culture and architecture effectively to visitors to our country," said Kwon.
"We will see an increase in tourists during the upcoming 2014 Incheon Asian Games and the 2018 Pyeongchang Winter Olympics," he added.
"As our reputation has risen over the past few years with the hosting of the G20 Summit and other major global events, there's a need for Korea to display its traditional culture through architectural design. The avenue will be a great opportunity to promote Korea," he said.
At the opening ceremony, traditional cultural events were held such as drumming, gatekeeper rotating rituals, musical performances and rice cake cooking.
The avenue is constructed in a traditional Korean architectural style and contains artwork as well as digital media that show images of Korea's natural environment and culture.
The avenue adopted the architectural style of Korea's traditional buildings. The airport consulted from the best Korean traditional architects from the planning stage to the construction.
It also created a digital center where people can watch videos about Korea on state-of-the-art devices.
The avenue also has food and beverage shops inside it that are designed to show Korea's tradition with employees wearing traditional Korean clothing.