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Posted : 2010-04-15 20:03
Updated : 2010-04-15 20:03

Business Leaders to Gather in Seoul for B4E Summit

By Kwon Mee-yoo
Staff Reporter

Movie director James Cameron, Richard Branson of Virgin Group and president of the Maldives, Mohamed Nasheed will come to Seoul to participate in the fourth Business for the Environment (B4E) Global Summit from April 21 to 23.

Co-hosted by the Ministry of Environment and the United Nations Environment Programme (UNEP), a variety of environment-related issues such as biological diversity, climate change, reusable energy and new green growth business models will be discussed.

Achim Steiner, the executive director of UNEP, said, "The B4E 2010 will be a place where companies and related delegates share ideas on creative and innovative ways to change products and services to become low-carbon and fuel-efficient."

The B4E Summit has invited many celebrated speakers to participate in the event. One of them is Cameron, known for films such as Terminator (1984) and Titanic (1997), and the environment-conscious film Avatar (2009).

He will be on a panel for a discussion session hosted by CNN's Anna Coren, themed "Leading the World Towards a Low Carbon Future."

Sir Richard Branson will give a presentation on leadership on April 23. The British entrepreneur, who owns the Virgin brand of over 360 companies, is famous for his investments to create a cleaner environment. For instance, in 2007 he offered a $25 million prize to the scientists who could find a way to conquer climate change.

President Nasheed is famous for conducting a Cabinet meeting underwater in October 2009 to alert people to the dangers of climate change. His country, the Maldives, faces being engulfed by the sea due to global warming.

Ban Ki-moon, current Secretary-General of the United Nations and Nobel Peace Prize recipient, former U.S. Vice President Al Gore will give speeches through video links.

The summit will be held in an environmentally friendly manner such as employing hybrid cars and bicycles for transportation and using recycled office supplies.
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