A Korean Air jet is covered with "Passionate Wings to Culture" and images of the British Museum's main artifacts. The slogan and symbols are designed to promote the fact that the airline sponsors Korean language services at the museum. / Courtesy of Korean Air |
Korean Air will sponsor a Korean language service at the British Museum in London.
Starting Tuesday, visitors to the museum will have access to Korean language audio guide equipments on some of the main items.
The airline currently sponsors the same service at the Louvre Museum in Paris and the State Hermitage Museum in St. Petersburg, Russia.
The company is promoting the project by operating a B747-400 jet covered with images of the British Museum's main artifacts and a slogan reading "Passionate Wings to Culture!"
The aircraft will start flying between Incheon and London next month, before embarking on other routes to Europe and the Americas in 2010.
jhdo@koreatimes.co.kr
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