Samsung topped the China’s best consumer branding list for the fourth consecutive year in 2007, a local daily reported Saturday, quoting "PKU Business Review," published by Peking University..
Samsung’s brand value in 2007 increased 7.9 percent to 56 billion yuan, followed by Chinese home appliance maker Haier’s 47.2 billion yuan, Nokia 41.1 billion yuan, Shanghai Volkswagen 30.2 billion yuan and Motorola 26.9 billion yuan, Hankook Ilbo reported.
PKU Business Review said Samsung was selected as number one brand due to the company’s sponsorship for the Olympics and its social contribution, leaving a positive image in the minds of Chinese consumers.
Samsung’s brand value is seven times higher than the average of China’s top companies’ brand value of 7.4 billion yuan. “Samsung’s number one for four years in a row is particularly significant considering that Chinese companies’s market competitiveness has been increasing,” Samsung China President Park Geun-hee said.
The consumer brand value survey started in 2005 by Peking University Guanghua School of Management. Its assessment includes a survey of consumers and media reports.