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Samsung Goes for Eco-Friendly Apartment

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By Kim Hyun-cheol

Staff Reporter

Samsung Construction & Trade Tuesday unveiled its blueprint for a new housing trend focused on low energy consumption at its annual presentation.

The new style of apartment, called ``E-Cubic,'' means an optimized living space of energy saving, energy recycling, ecology, high efficiency of energy and natural energy, Samsung said. All the technologies of the construction are currently available, and thus could be realized in the near future, Samsung added. The 2009 Raemian Style E-Cubic, after a two-day exclusive opening for businesses and academics, will go public on Oct. 6.

To meet the concept of energy-efficiency, it adopted the eco-friendly apartment concept with no carbon footprint.

Glass panels on windows of every house, for example, convert sunlight into electric energy, while exhaust ports at the rooftop and underground parking lots also work as small wind power systems, creating electricity from wind. Argon gas filled double-paned windows makes for six times higher thermal insulation than in normal windows.

Technologies targeting on purification are another key part of the presentation. A fountain tower in the public area, made of zeolite, germanium and deep-sea minerals, cleans tap water into pure water.

Domestic waste water is naturally purified in the greenhouse, and the hot air generated in the process is used for heating and hot water supply.

"The combination of a variety of eco-friendly and energy-saving technologies with our design philosophy of 'Korean modernism' is the theme of the presentation," Samsung's Vice President Kang Young-gil said.

At the presentation, a whole new concept of futuristic ``flying'' house was introduced to steal the spotlight.

Raemian Air Cruise is the first product of the builder's recent project on developing futuristic houses, in cooperation with Seymour Powell, an acclaimed British design company.

The house is literally ``afloat in the sky,'' cruising through the air using various alternative energies like solar energy.

Standing 260 meters tall, the colossal 376-ton streamlined construction is designed to easily sky-walk and stay buoyant securely up in the air.

Samsung also presented detailed blueprints to realize the incredible house, including some 30 residence units, an airdeck for a vista space and a communal zone for its residents.

hckim@koreatimes.co.kr