By Jonathan Sanfilippo
While all of the teams in the National Basketball Association (NBA) are located in the United States and Canada, the league also draws plenty of interest from fans in other areas of the world, including South Korea.
You can often find people at basketball courts in Seoul wearing NBA jerseys or trying to emulate the moves of their favorite players. Many Koreans watch NBA games on television, while some study NBA highlights and statistics on the Internet.
And later this week, fans are expected to flock to NBA Madness Korea, an event designed to promote basketball by featuring a variety of guests, shows and interactive activities from Friday through Sunday at Yongsan iPark Mall in Seoul.
Los Angeles Lakers guard Jordan Farmar is scheduled to meet fans and put on a basketball clinic to teach skills and share tips on how to become a better player.
Dancers from the Dallas Mavericks will perform, and Hugo, the New Orleans Hornets' mascot, will interact with the crowd.
There will also be a series of contests for fans, including a skills challenge, where participants can win prizes with their passing abilities and free-throw shooting, in addition to a slam dunk contest, 3-point shootout and a series of other games.
And on top of that, NBA Madness will offer clinics for children, video games and a chance for fans to compare themselves to life-sized cutouts of NBA players.
This week's event is part of an NBA Madness Asia Tour that will make its way through the region this summer. The tour began with a stop in Manila, Philippines, from June 13-July 13. It will also travel to three cities ― Kaohsiung, Taichung and Taipei ― in Taiwan from Aug. 15-31 as well as Tokyo from Aug. 29-31, Singapore from Sept. 5-7 and Hong Kong from Sept. 12-14.