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Posted : 2008-03-06 16:36
Updated : 2008-03-06 16:36

Samsung Unveils Design-Focused LCD TV


A model poses by Samsung Electronics’ 52-inch “Pavv Bordeaux 650” TV set, Thursday. / Courtesy of Samsung Electronics

By Kim Yoo-chul
Staff Reporter

Samsung Electronics, which swept the global crystal displays TV industry last year with the slick and elegant black finish ``Bordeaux’’ series, has returned to the market. But this time the electronics giant focuses on ``color and eco-friendliness.’’

On Thursday, the world’s No. 1 LCD TV maker said it will commercialize three full high-definition (HD) TVs ― 40-, 46-, and 52-inch ― across the globe by the end of April.

The strategic models, nicknamed ``Pavv Bordeaux 650,’’ applied ``Crystal Rose’’ design technology, which will revive a natural combination of black and rose colors inside transparent slim bezels, according to the company.

Another new feature is that the product lacks volatile organic compounds thanks to the adoption of eco-friendly technology to express colors on the surface, resulting in them being recycled.

``These products remind a `crystal artifact’ due to the wider adoption of cutting-edge technology, while using other technologies such as `speed backlight’ and `wide color control’ to realize clear and deep viewing,’’ a spokesperson of Samsung Electronics said.

The 120Hz full-HD LCD TV sets will sell for 3.2-5.8 million won locally. Samsung says 120Hz means 120 copies of full-HD image per second. Compared with the previous 60Hz technology, it can reduce afterimages, urging flat-panel TV makers to develop their technology and release similar products.

The introduction comes as the ``survival’’ game is getting fiercer and fiercer on the global LCD TV market between local TV set makers including Samsung and their Japanese rival, Sony, which will produce next-generation displays with Sharp.

yckim@koreatimes.co.kr

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