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/Courtesy of Skoolooks |
By Bahk Eun-ji
JYP Entertainment president Park Jin-young is facing criticism over a school uniform brand's advertising poster that has been accused of encouraging students to go on extreme diets.
Park, 43, and K-pop girl band TWICE are models for the Skoolooks
"Slim fit" poster that has the slogan "Let's get it on with slim fit."
In the poster, girl band members wear tight uniform items named "Corset Jacket" and "Shading Skirt."
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/Screen captures from online community |
The controversy ignited when a web user, "Weji Seonsaeng (Weji teacher)," said the ad encouraged teenage students to go on extreme diets because it focused on the girl group members' body shapes.
He said many female teenagers have anorexia due to excessive diets, and that school uniforms cause problems such as cramps and indigestion.
"Why do students have to wear a corset-like jacket?" he said. "Why do they have to wear a tight ‘Shading Skirt'?"
Skoolooks said the advertisement is just a concept to show that the company's uniforms make a student look slim.
"We feel sorry that many people think our ads hinder students' health, because it was certainly not intended," Skoolooks said.