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Posted : 2013-08-15 18:54
Updated : 2013-08-15 18:54

Traditional medicine expo in Sancheong to heal visitors

By Yoon Ja-young

Traditional medicine from around the world has been getting the spotlight amid an aging society. According to the World Health Organization (WHO), the global traditional medicine market is expected to grow from $200 billion in 2008 to $5 trillion by 2050.

The "World Traditional Medicine Fair and Festival in Sancheong, Korea 2013" aims at broadening people's understanding of the sector as well as strengthening the country's presence in the industry. Scheduled to kick off on Sept. 6 and run through to Oct. 20, the event has had three years of preparation.

The Ministry of Health and Welfare, and the local government bodies of South Gyeongsang Province and Sancheong County teamed up as joint hosts of the event, which is to commemorate the 500th anniversary of the publication of "Donguibogam," or the "Principles and Practices of Eastern Medicine," written by Heo Jun in the early 17th century. The book includes medical theories of not only Korea but also of other East Asian countries. The book was registered with UNESCO in its "Memory of the World" program.

Under the theme of "Traditional Medicine: Greater Treasure for the Future," the event will include exhibitions, academic forums, performances, as well as opportunities to experience traditional medicine from 21 countries around the world.

Visitors will be offered traditional herbal treatments, energy treatments, meditation and other alternative therapies. Doctors of Korean traditional medicine will offer medical counseling and acupuncture, and Indian Ayurveda doctors will provide Shirodhara therapy which claims to help prevent stroke and dementia by improving blood circulation. Visitors will also have a chance to experience traditional treatments for degenerative arthritis from Mongolia, and learn how Tibetan doctors make diagnoses through analysis of urine.


The exhibition will give visitors information on how bad habits in their daily lives could lead to disease, and individuals can get tailored advice about their diet. They can also purchase herbs at affordable prices from Sancheong County, located near Mt. Jiri, a place known for its many diverse herbs. In addition, Sancheong County will hold a separate medicinal herbal festival from Oct. 4 to Oct. 11, near the main festival venue.

For foreign visitors, there will be interpretation services in English, Japanese and Chinese. For more information, contact the organizing committee at (055) 970-8600 or visit www.tramedi-expo.or.kr.


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