By Do Je-hae
A delegation from China's media will be in Seoul for extensive cultural exchange next week.
The group will consist of 15 micro-bloggers and journalists from influential media like weibo.com and CCTV. The culture ministry has extended the invitation so that they can learn more about Korea and spread their knowledge of the country through their blogging and reporting activities.
They will also contribute stories to the Chinese-language website of the Korea Information Service (www.korea.net), which carries information on Korea's culture and tourism. Culture minister Yoo Jin-ryong will receive the Chinese delegation on Aug. 20.
"These power bloggers communicate with millions of followers. They will help disseminate a positive image of Korea in China and strengthen the friendship between our two countries," Yoo said in a statement Thursday.
China is one of the biggest markets for Hallyu-related products. The Korean 3D film "Pororo: The Racing Adventure" opened in 6,000 theaters in China in late January, becoming the most widely-released foreign animated film there.
The Chinese delegation will meet experts in business, culture, and government. They will talk with officials from Samsung Electronics and Hyundai Motor, and also meet with KakaoTalk CEO Lee Seok-woo.
The culture ministry will take the Chinese delegation to some key tourist spots, such as Mount Nam and the National Museum of Korea.
They will have the opportunity to learn more about Korean history, as they will have an interview with Seok Dong-yeon, secretary-general of the Northeast Asian History Foundation. The Chinese delegation will also visit Busan, where they will visit the headquarters of the Korea Coast Guard.
The delegation includes Qin Feng, a journalist at Hong Kong TV and a Weibo blogger with 8,440,000 followers; Hai Xia, a news anchor for CCTV; and Liang Zhixiang, general counsel of Baidu, the biggest Chinese-language search engine.
The Park Geun-hye administration has worked toward stronger people-to-people exchanges with China.
In a joint statement on June 27 by President Park and her Chinese counterpart Xi Jinping, the two countries agreed to enhance people-to-people and cultural exchange in diverse forms, to promote mutual understanding and trust, and to foster stable long-term relations.