Shin Yun-bok's 18th-century painting "Portrait of a Beauty"
Eighteenth-century master painter Shin Yun-bok's "Portrait of a Beauty" will make a rare outing for display to the public for three years next year.
According to a joint announcement by the Gansong Art and Culture Foundation and the Seoul Design Foundation, a selection of Gansong's most famous works will be displayed at a museum in the Dongdaemun Design Plaza (DDP) for three years after the center is completed next March.
Gansong has a treasure trove of artwork but is only open to the public twice a year.
Highlighting the new museum will be Portrait of a Beauty and an original copy of "The Haerye," a commentary on "Hunminjeongeum," the original promulgation of the Korean alphabet called "hangul," produced under King Sejong of the Joseon Kingdom (1392-1910).
In exchange, Gangsong has been promised financial assistance as it has been struggling to stay afloat.
"There were times when we have loaned some of our collection to other museums, but this will be the first time we will hold a full-scale exhibition in a different space since our museum was founded in 1938," said an official from Gansong.
Nestled at the base of Mt. Bukak in Seongbuk, central Seoul, Gansong Art Museum is the first modern private museum of Korea. It was founded in 1938 by Jeon Hyeong-pil, a well-known collector.
The museum was the most modern art facility when it opened.
However, conditions have deteriorated, forcing the museum to limit the number of days it opens. It announced last June that it plans on establishing a foundation to garner sponsors.
DDP is a massive shopping and entertainment center in the Dongdaemun area in central Seoul that is expected to open next March.
The Portrait of a Beauty, which depicts a woman with a round face, is often cited as a representation of beauty standards in the Joseon Kingdom era.
Painted on silk, it measures 45 centimeters in width and 114 centimeters in length.