Hollys Coffee announced Sunday it has opened its third franchise in Shenzhen, China.
Following the previous ones in Beijing and Shenzhen, the Korean coffee chain opened another franchise in the commercial district of Haiyan, Shenzhen.
"Haiyan franchise is our strategic point to launch the massive marketing in China," said an official of the coffee chain.
Two more shops will soon be opening in Shenzen within July, while five more will be launched in other locations in China by August.
"Starting from Haiyan franchise, we plan to open as many as 100 franchises by 2014," said Shin Sang-chul, CEO of Hollys Coffee, unveiling his ambitious marketing blueprint for China.
Hollys Coffee has opened two shops in Peru and three in the Philippines. It is planning to open in 15 more nations.