On the back of K-pop's growing popularity, Nintendo's popular gaming console Wii has released a K-pop dance content module.
Although Wii's flagships "Just Dance" or "Dance Dance" included one or two K-pop songs, this is the first time to have a K-pop-only module on the market.
The "K-pop Dance Festival" features a total of 26 K-pop songs and dance moves, ranging from the 90's to recent hits. They include "Fantastic Baby" by Big Bang; "Mister" by Kara; "Roly Poly" by T-ara; "I Don't Care" by 2NE1; and "Gangnam Style" by Psy. They even have older songs such as "I Know" by Seo Tai-ji & Boys and "Last night story" by Sobangcha.
The content has been developed through license contracts with major entertainment companies including YG and JYP Entertainment.
"Although it is offered in a Korean version, we produced the content with overseas marketing in mind," said Hwang Dai-shil, CEO of Skonec Entertainment, the developer of Wii's K-pop dance module.
"We plan to launch it in Japan, Southeast Asia, America and even Europe. Also, we will develop a version that can be played on Microsoft's Kinect game consoles." As much as its music, the dance moves are diverse enough to appeal to people of all ages. It offers three modes ― guided, next dance and professional.
The guided mode is the easiest, offering tips on the next move, while professional has no tips. Two players can have dance battles at all levels.
Its choreographies are the works of Jang Se-eung. The winner of 2002 KOREA Top of Top Poppin competition, Jang took charge of simplifying the original dance moves into easy-to-follow ones.
Park Jin-soon, assistant director of the movie "The Sweet Sex and Love" orchestrated the design and setting of the series.
The game module was also selected on April 26 as the best game of March in the general game category by the Ministry of Culture, Sports and Tourism and the Korea Creative Contents Agency (KOCCA).
"I believe this could be another tool to give momentum to the global hallyu fever," said Hwang.
Skonec Entertainment launched "Winter Sonata DS" in Japan in 1999 and has sold 50,000 games there.