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Posted : 2013-02-18 18:32
Updated : 2013-02-18 18:32

K-beauty expo targets foreign tourists

Pavilion of Life and Beauty of the Osong Cosmetics & Beauty Expo shows the variations in the meaning of beauty, providing a space for directly reproducing makeup skills.
 

Osong fair aims to lay ground for spreading bio culture

 
Governor of North Chungcheong Province Lee Si-jong also serves as co-chairman of Organizing
Committee for Osong Cosmetics and Beauty Expo
By Shim Jae-yun

Amid the growing popularity of hallyu (Korean wave), a local provincial government will host a massive cosmetics and beauty fair from May 3 until May 26.

The organizing committee for the Cosmetics and Beauty Expo aims to attract around a million visitors, 70,000 of which it hopes will be from overseas.

It is to be held in Osong, North Chungcheong Province and will also seek to induce interest from some 300 companies, domestic and foreign, and up to 2,000 buyers.

The event’s overall theme, “Healthy Bio, Beautiful Life,” is the only exposition of this type acknowledged by the government, international associations and organizations. The Korea Food and Drug Administration, Cheongju City and Cheongwon County will co-host the expo to be sponsored by several government ministries.
 
Pavilion of Hallyu Culture displays style and beauty throughout Korean history alongside the everyday lives of Koreans.

Provincial governor Lee Si-jong and former health and welfare minister Kim Hwa-joong are co-chairs of the organizing committee. Lee and other officials plan to visit China, Japan and Southeast Asian countries to engage in public relations efforts there next month, because the region accounts for more than 80 percent of all foreign tourists.


The organizing committee plans to invite officials and artistic performers from 12 countries in 22 regions that have sisterhood relations with the province to jointly host cultural, artistic and sports events during the fair.

“We plan to actively participate in various international trade fairs to engage in PR efforts for the Osong expo with the goal of raising the cosmetics and beauty industries as a strategic field on the occasion of the incoming event,” said Lee Woo-jong, director in charge of trade and economic affairs at the provincial government.

The nation’s cosmetics, equipped with high quality, diverse products, have been leading the global trend. The cosmetics market here grew to $7.9 billion in 2011 from 4.9 billion in 2006, registering an annual growth rate of 10.4 percent on average.
 
General view of the site of Osong Cosmetics and Beauty Expo

The nation’s cosmetic industry, composed of bio technologies such as oriental medicine and stem cells and advanced nano and information technology, has emerged as a key future growth engine for Korea, along with the beauty industry.


“We aim to promote the region as a hub for K-beauty, one of main themes of hallyu in time for the expo,” said Nam Kil-woo, in charge of PR affairs for the committee.

The expo might succeed in attracting more foreign visitors given the increasing popularity of hallyu. In particular, Myeongdong in central Seoul, has surfaced as a symbolic marketplace for Korean cosmetics and beauty-related products, bustling with foreign visitors throughout the year.

North Chungcheong Province has emerged as a new center of bio industry accommodating some 60 leading cosmetics companies such as LG House and Health Care. Osong is also home to six national institutes – the Korea Food & Drug Administration (KFDA), the National Institute of Food and Drug Safety Evaluation (NIFDS), the Korea Health Industry Development Institute (KHIDI), the Korea Human Resource Development Institute for Health and Welfare (KOHI), the Korean National Institute of Health (HIH) and the Korea Centers for Disease Control and Prevention (DCD).

Osong also has optimal transportation conditions such as the KTX Osong Station and Cheongju International Airport.

Themed exhibitions will provide information about the significance of beauty throughout history. The industrial exhibitions will provide opportunities for trade between domestic and foreign companies in high technology cosmetic and beauty products. The interpretation and reverence for different forms of beauty in many countries as well as beauty as defined in Korea will be exhibited.   

The “World Beauty Pavilion” displays variations in the meaning of beauty as seen throughout history and culture. It also provides space to directly reproduce the makeup techniques of beauties from the past.

The “Beauty Innovation Pavilion” will display the development of cosmetic science and technology driven by the continuing desire for beauty, and shows the future and vision of the bio-cosmetics & beauty industry.

The promotion of products and sales of participating cosmetic and beauty businesses will be held in the Industrial Exhibition Pavilion. These halls will display finished cosmetic products, raw materials, equipment and other related beauty commercials goods.

The “Beauty Market” is a venue at which the participating cosmetic beauty businesses can promote their products. Visitors to the expo can buy new products from various enterprises at affordable prices.

The “Korean Culture Pavilion” will display the style and beauty of tradition that has been created and maintained during 5,000 years of Korean history. It will display the everyday lives of Koreans through various episodes as a space in which to find simple but stylish beauty.

The expo will feature a variety of performances, events and contests in which visitors can participate and enjoy around the clock. Top body painting groups from around the world will participate in the ‘World Body Performance,’ providing a splendid show.

Besides the exhibition, a series of special events including domestic and international seminars and academic conferences such as the ISO/TC217, which be held on May 3 and May 26.

For more information contact: www.osongbeautyexpo.kr or call at +82-43-249-4519


관련 한글 기사

오송 엑스포 K-beauty의 전초기지로 뜬다

2013년 5월, 건강한 아름다움을 선사할 ‘K-Beauty’의 서막이 열린다.

오송 화장품 뷰티 세계박람회 조직위는 5월 3일부터 26일까지, 24일간 국내외로부터 몰려드는 300개의 기업과 2,000명의 바이어, 그리고 아름다움을 직접 체험할 100만 관람객들을 위해, 박람회프로그램부터 행사장 조성까지 막바지 점검작업에 들어갔다.

충청북도는 화장품·뷰티 박람회로는 최초로 정부의 지원을 받아 식품의약품안전청, 청주시, 청원군이 공동으로 개최하는 만큼, 이번 박람회를 국내 화장품·뷰티 산업 발전은 물론, 충청북도 오송을 화장품 연구개발유통의 중심지로, 또한 뷰티서비스산업 교육의 중심지로 야심차게 키워나간다는 전략이다.

아울러 박람회를 통해 그간 몇몇 거대 글로벌 브랜드에 의해 가려져 있던 국내 화장품·뷰티 브랜드들을 대거 소개하고, 한국만의 독특한 화장품·뷰티문화인    K-Beauty의 전진기지로 그 역할을 수행해 나간다는 계획이다.

뷰티체험관 : 총 13개의 체험관에서 메이크업(색조화장), 네일아트, 타투(문신), 헤어스타일 체험 등이 가능하며 전문가로부터 직접 피부, 두피 ,헤어스타일에 관해 상담 받을 수 있다. 또한 어린이만을 위한 뷰티체험과 화장품 연구원, 메이크업 아티스트, 헤어디자이너 등 직업 체험 공간도 마련된다.

한류문화관 : 5천 년을 이어 온 한국의 문명과 문화 속에서 한국의 미를 찾는 공간. K-팝과 K-뷰티, IT 강국을 이룰 수 있었던 한국의 저력을 전통가옥과 생활도구, 자연, 선조들의 일상에서 찾을 수 있다.

세계뷰티인형관 :  100개국의 민족 전통의상을 입은 600여점의 아름다운 인형을 통해 각 나라가 간직하고 있는 고유의 아름다움을 한눈에 알아볼 수 있는 공간이다. 전 증평문화원장 송기민 님이 세계를 여행하면서 수집한 소중한 인형들을 오송 화장품·뷰티 세계박람회에 흔쾌히 내 주셨다.

박람회장 밖에 대규모 화초 양귀비 화원과 박람회장 내에 영국식 정원이 조성된다. 관람객을 위해 주식당 1개소와 부식당 2개소를 운영하고 스낵코너와 식음료 판매시설도 운영하며 도시락을 가져오는 분들을 위해서 그늘막을 설치한 휴게장소도 마련된다. 또한 박람회의 주제 퍼포먼스와 개·폐막식이 펼쳐질 주공연장도 행사장 내에 위치하여 관람객들에게 볼거리를 제공하게 된다.

□ 새로운 화장품·뷰티 산업의 중심지, 교통의 중심지

박람회 개최지인 충북 오송은 국가 유일의 바이오산업 단지인 ‘오송생명과학단지’와 전문 연구단지인 ‘첨단의료복합단지’, 식품의약품안전청 등 의약품과 화장품산업 지원기관인 바이오산업 ‘6대 국책기관’이 모여 있는 동북아 최대의 바이오•메디컬 산업 집적지 이다. 따라서 의약품와 화장품의 경계를 넘나드는 기능성 화장품의 연구와 개발, 생산, 행정지원이 원스톱으로 이루어지는 국내 유일의 지역이기도 하다.

또한 오송은 KTX 경부선과 호남선 분기역인 KTX 오송역과 5분 거리에 위치, KTX와 국철을 통해서 전국 어디에서나 접근하기가 쉬운 여건을 갖췄으며 청주국제공항과 경부와 중부 등 7개의 고속도로가 인접하여 국내에서든 해외에서든 쉽게 이동할 수 있는 교통의 중심지이다.

충청북도는 2013 오송 화장품·뷰티 세계박람회의 성공개최를 통해 우리의 아름다움인 K-beauty가 세계로 뻗어나가는 계기를 마련함은 물론, 충청북도 오송이 새로운 화장품·뷰티산업의 중심지로 부상할 수 있는 중대한 역할을 할 것을 기대하고 있다. 




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