alt
2013-02-18 17:02

2YOON's country music gamble strokes US interest

Jeon Ji-yoon, left, and Heo Ga-yoon of 2YOON.
                                                                                               / Courtesy of Cube  ntertainment

By Kim Tong-hyung

While newly-minted duo 2YOON, a spin-off from the popular girl group 4minute, has looked rather underwhelming here in its debut, their quirky music seems to be generating interest in the United States.


In publishing an online interview of the two singers Heo Ga-yoon and Jeon Ji-yoon, TIME journalist Lily Rothman described their music as a unique blend between K-pop ― most identified with its club-ready electronic beats ― and American country music.

''Country music and K-Pop may seem like strange bedfellows right now, but musicians and producers are betting that this unlikely union could yield the next chart-busting hit. Meaning: we could start hearing American-music influences in one of the world’s most popular and dynamic pop genres,’’ Rothman wrote.

Heo and Jeon listened to the music of contemporary country music artists like Taylor Swift and Carrie Underwood before recording their first album, "Harvest Moon,’’ which was released in January. This enabled them to give their songs an element that has been missing from previous tracks released by 4minute, according to Rothman.

2YOON’s recent music video, which features the two ladies hanging around in the barnyard, has an Anne of Green Gables feel to it.

2YOON is one of the many spin-off groups that are beginning to gain popularity on the K-pop scene as their entertainment agencies continue to look for different ways to milk the popularity of the artists they already established.

The trend was triggered by the success of Girls’ Generation-TTS, consisting of Taeyeon, Tiffany and Seohyun from the nine-member Girls’ Generation, last year. Another popular sub-group is Sistar19, a duo of Hyo-rin and Bo-ra from the four-member Sistar, and Infinite H, or Dong-woo and Ho-ya from the boy band Infinite. 

  • 1. NK launches three short-range guided missiles: defense ministry
  • 2. Israeli Spike missiles deployed
  • 3. NK fires short-range missile into sea for 2nd day
  • 4. Celebrities born with silver spoons
  • 5. NK defector policy needs fix
  • 6. Peak for baby-making sex in ancient Egypt was in July and August
  • 7. Architect of economic development Nam dies
  • 8. Japan set to outpace Korea in growth
  • 9. Camera is Samsung's next cash-cow
  • 10. Student fakes kidnapping to hide poor exam score
Copyeditors, cartoonist wanted
‘Expat citizen reporters’ wanted
Koreatimes.co.kr puts on a new dress