 Glenfarclas marketing and sales director |
If you are bored with drinking humdrum whisky and want to try something new, Glenfarclas is a good alternative, says Robert Ransom, marketing and sales director of the single malt Scottish whisky.
Glenfarclas Distillery launched its sales campaign in Korea earlier this week to attract consumers in the world’s seventh-largest whisky market. It launched 12 kinds of whiskies with maturation periods between 10 and 50 years.
Ransom said that the company’s distillation operations and quality casks guarantee the smooth taste of the high-end products.
“We have very large distillations and this makes the whisky smooth. And we invest in very good sherry casks to produce high quality whisky.”
Its products are competitively priced against other single malts on the Korean market. For instance, Glenfarclas 21 Year Old is priced at 330,000 won ($280), while Macallan and Glenfiddich have single malts of the same vintage priced at 450,000 won and 310,000 won respectively.
However, thanks to the high quality, Glenfarclas has been the favorite tipple renowned celebrities, businessmen and politicians. Former British Prime Minister Margaret Thatcher was one of them.
“She enjoyed Glenfarclas. I think her favorite was the 15 Year Old. We supplied it to her,” Ransom said.
The marketing director said that the company is also proud of its older whiskies, some of which have almost 60 years of history, dating back to 1953.
In Korea, the distillery has released Glenfarclas Family Cask 1960 50 Years Old and Glenfarclas Family Cask 1970 40 Years Old with price tags of 5 million won and 2.5 million won, respectively.
In terms of regular products, Glenfarclas has six maturation periods, 10, 15, 21, 25, 30 and 40 years old. Their prices range between 100,000 won and 1.8 million won.
Ransom was sure that Korean consumers would fall in love with the single malt whisky as the company has a proven success record in other parts of Asia such as in China and Japan.
Gleafarclas whisky is produced in Speyside, in the northeast of Scotland. It has 176 years of distillation history after it got a liquor production license in 1836.
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