Hyundai Motor, South Korea's top automaker, said Wednesday that its luxury brand Genesis will launch the G80 next month, ushering in a new era for its G series.
Last November, the carmaker turned Genesis into a separate brand that does not carry the Hyundai emblem to better compete with Mercedes and other foreign rivals on the global stage.
Hyundai is set to unveil the G80, which will be renamed from the Genesis DH, at an international motor show to be held in South Korea's second-largest city of Busan next month.
The G80 appears to be equipped with a highway driving assist system designed to help autonomous driving on highways, a technology that is currently adopted by Hyundai's EQ900 flagship sedan.
The carmaker said it expects the upcoming launch of the G80 could help enhance people's awareness of Genesis and boost its sales.
Hyundai Motor unveiled the EQ900, the top-of-the-line model under the brand, late last year in Korea. It will be sold in overseas markets as the G90, which was showcased at a motor show in the United States in January.
Hyundai has so far sold 11,700 units of the EQ900. (Yonhap)
Last November, the carmaker turned Genesis into a separate brand that does not carry the Hyundai emblem to better compete with Mercedes and other foreign rivals on the global stage.
Hyundai is set to unveil the G80, which will be renamed from the Genesis DH, at an international motor show to be held in South Korea's second-largest city of Busan next month.
The G80 appears to be equipped with a highway driving assist system designed to help autonomous driving on highways, a technology that is currently adopted by Hyundai's EQ900 flagship sedan.
The carmaker said it expects the upcoming launch of the G80 could help enhance people's awareness of Genesis and boost its sales.
Hyundai Motor unveiled the EQ900, the top-of-the-line model under the brand, late last year in Korea. It will be sold in overseas markets as the G90, which was showcased at a motor show in the United States in January.
Hyundai has so far sold 11,700 units of the EQ900. (Yonhap)
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