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| Hyundai Genesis G90 is presented at the North American International Auto Show in Detroit, Mich., Monday. / EPA-Yonhap |
By Park Jin-hai
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| Chung Eui-sun Hyundai Motor vice chairman |
The G90, sold here as the EQ900, is Hyundai Motor's flagship premium sedan and the first vehicle developed under its Genesis luxury brand.
Vice Chairman Chung Eui-sun gave a presentation about the brand values and vision of the Genesis luxury car at one show on Monday.
Design Chief Peter Schreyer explained the design philosophy and Albert Biermann discussed performance
"In the past half a century, Hyundai made a culture of ceaselessly working to make better products for customers," Chung said. "That special culture brought about the birth of our luxury car Genesis.
"As we could develop into a global automaker on the back of the support of our customers, we will now march toward our new goal to become a luxury carmaker."
Hyundai Motor planned to expand the Genesis line-up to six models by 2020, he said.
Making full use of its technologies, resources and talents, he said, Hyundai would show uncompromising dedication to make the brand a global success.
The top-of-the-line sedan has diverse up-to-date safety and convenience features and enables partially automatic driving with its driving assist system.
Official sales in the U.S. are expected to start in the second half of the year.
The U.S. is one of the world's largest markets for premium sedans. About 2 million luxury vehicles were sold there in 2014, more than the 1.8 million units tallied in China.
Starting with the U.S., Hyundai will launch the luxury vehicle in the Middle East and China.
Hyundai aims to sell 30,000 Genesis brand cars each year_ 5,000 G90 sedans and 25,000 G80 sedans. It aims to sell 100,000 Genesis vehicles by 2020.
Meanwhile, its smaller affiliate Kia Motors unveiled its SUV concept car Telluride. The full-size plug-in hybrid car, developed by its California design center, is Hyundai and Kia's 12th concept car.
The three-row, seven-passenger SUV even monitors the passengers' vital signs. Sensors embedded in the back of the seats capture vital health information, with the data displayed on screens in the interior door panels.
Other smart features include a swipe command system for second-row passengers, who can quickly scroll and select desired media by a swipe of their hand.
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