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Fri, September 22, 2023 | 13:03
Business
AmorePacific eyes Middle East, Latin American market
아모레퍼시픽, 중동·중남미도 진출한다
Posted : 2015-09-09 17:02
Updated : 2015-09-09 21:33
Park Si-soo
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Chairman undaunted by China's economic downturn

By Park Si-soo


OSAN, Gyeonggi Province ― AmorePacific Chairman Suh Kyung-bae said Wednesday that the nation's biggest cosmetics company will make greater inroads into the Middle East and Latin America.

With its global expansion strategy focused on megacities, Suh pledged to expand its sales at home and abroad to 12 trillion won ($10.9 billion) by 2020 from 4.71 trillion won last year.

Suh said the company sees huge growth potential in China despite an economic slowdown there. The Seoul-based firm saw nearly half of its overseas sales in China last year.

"The demand for high-quality cosmetics products is rising in the Middle East," Suh told reporters during a ceremony for the company's 70th foundation anniversary at its main plant here. "Unlike in the past when people there would shy away from doing makeup, these days there are a lot of people interested in self-beautification."

He said AmorePacific will establish its first business foothold in the Middle East in Dubai next year and then expand into surrounding nations such as Saudi Arabia, Turkey and Iran.

AmorePacific pioneers Asian beauty
2015-09-08 19:40  |  Companies

Suh also expressed his commitment to entering Latin America, especially Brazil and Mexico.

"The urbanization and expanding mid-income bracket will give us an opportunity for expansion into the region," he said. "In addition, Korean cosmetics brands enjoy a good reputation."

He said AmorePacific will make inroads into the Latin American market with its five major brands ― Sulwhasoo, Laneige, Mamonde, Etude and Innisfree.

The chairman said his company is undaunted by the economic slowdown of China, the company's biggest overseas market.

"Many people worry about China's dismal economic situation. But I have a different point of view," he said. "My positive outlook is based on an increasing number of cosmetics users in China and expanding mid-income earners who are interested in taking care of their looks."

He said an estimated 150 million people use cosmetics in China and the number will jump to 200 million in the near future.

"I expect an estimated 500 million people will use beauty and skincare products in China in the long run," he said. "Given this, the Chinese cosmetics market will continue to expand despite the economic slowdown."

Suh said the company is intensifying research and studies on Chinese consumers to develop products that better fit their tastes.

The chairman didn't rule out the possibility of doing business in North Korea. He said there was no concrete plan in his mind or in the making, but he said North Korea should be a market the company will enter someday.

Exporting of luxury goods, including cosmetics, to the North has been banned since 2006 by U.N. sanctions. Nevertheless, South Korean beauty products, including AmorePacific's, are known to have been smuggled into the reclusive nation via China.




아모레퍼시픽, 중동·중남미도 진출한다

국내 최대 화장품 기업인 아모레퍼시픽이 내년부터 중동 및 중남미에 진출해 세계시장 공략을 확대한다.

아모레퍼시픽은 9일 경기 오산시 가장동에 있는 아모레퍼시픽 뷰티사업장에서 창립 70주년 기자간담회를 열고 '앞으로 인구 천만 이상의 글로벌 메가시티에 본격적으로 진출하겠다'며 '2016년 중동, 2017년 중남미 시장에 진출하겠다'고 밝혔다.

이와 함께 싱가포르, 말레이시아, 태국, 베트남, 인도네시아, 필리핀 등 아시아 지역 가운데 빠른 경제성장으로 구매력이 커진 메가시티를 집중적으로 공략할 계획이다.

아모레퍼시픽은 최근 진출을 시작한 캐나다 시장에서도 본격적으로 사업을 펼쳐 북미 지역 성장세를 공고히 하겠다고 밝혔다.

지난해 아모레퍼시픽의 매출은 4조7천119억원(연결 기준)으로 이 가운데 해외 매출은 8천325억원이다. 해외 매출은 2011년 3천272억원, 2012년 4천226억원, 2013년 5천447억원, 지난해 8천325억원으로 가파르게 증가했다.

아모레퍼시픽은 5대 글로벌 대표 브랜드(설화수·라네즈·마몽드·이니스프리·에뛰드)를 기반으로 2020년까지 매출 12조원, 영업이익률 15%, 글로벌 사업 비중 50% 이상을 달성한다는 목표를 세웠다.

5대 대표 브랜드 외에도 '아이오페·헤라·프리메라·려'의 브랜드 경쟁력을 높이고 새로운 브랜드 개발을 위해 노력을 이어갈 계획이다.

아울러 아모레퍼시픽 기술연구원 내에 신설한 '아시안 뷰티 연구소'를 통해 인삼, 콩, 녹차 등 아시아 지역 특화 소재에 관한 기술과 제품 연구를 집중적으로 할 계획이다.

아시안 뷰티 연구소는 아시아 주요 15개 도시를 기후 환경 등을 바탕으로 4개 그룹으로 나누고 지역 맞춤형 제품을 개발하고 있다.

아모레퍼시픽은 고(故) 서성환 선대 회장이 해방 직후인 1945년 9월 설립한 '해방둥이' 기업이다. 지난 70년간 사명은 태평양상회에서 태평양화학공업사, 태평양, 아모레퍼시픽으로 여러 차례 바뀌었다.

그동안 '메로디 크림'(1948년), 'ABC포마드'(1951년), 'ABC인삼크림'(1966년), '미로'(1989년), '아이오페 레티놀2500'(1997년), '쿠션'(2008년) 등 숱한 히트상품이 나왔다.

아모레퍼시픽은 1964년 국산 화장품으로는 최초로 '오스카' 브랜드를 통해 화장품을 해외로 수출했으며 1990년대 초부터는 중국과 프랑스에 공장을 설립해 현지 생산 기반을 마련했다. 이후 2000년대 들어 해외 진출을 본격화했다.

아모레퍼시픽은 지난달 미국 경제전문지 포브스가 선정한 전세계 100대 혁신기업 중 28위로 선정되기도 했다.  (연합뉴스)
Emailpss@ktimes.com Article ListMore articles by this reporter
 
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