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Fri, July 1, 2022 | 07:58
Business
Korean Black Friday due Dec. 12
할인은 쭉∼…유통업계 '포스트 블랙프라이데이'
Posted : 2014-11-30 21:39
Updated : 2014-11-30 21:39
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By Park Ji-won

A group of online stores have decided to designate their own version of the United States' Black Friday on Dec. 12.

Just like the original version, they are offering big discounts on all kinds of products.

Their marketing strategy is luring customers who are not used to direct buying from overseas, said officials at 11ST, SK Planet's online shopping unit.

During this year's Black Friday, which fell on Nov. 28, a lot of Koreans bought massive amounts of goods directly from the U.S.

The nine retailers say some products will be available for purchase with discounts of up to 50 percent.

They stores are 11ST ― which initiated the event ― Lotte.com, elLotte, AK Mall, HyundaiHmall, CJ Mall, Galleria Mall, Himart and Lotte super.

Last year, 11st held a "Korean Black Friday" event and experienced unexpected success with 3 million visitors to its website and triple the sales of imported goods on that single day.

Market insiders said the move is part of an effort by the online retailers to find a breakthrough amid the increasing presence of overseas online shops following the popularity of direct buying in Korea.

"Korean online retailers are trying to establish competitiveness amid the rising popularity of overseas online retailers, which could be a large threat to them," said an official from one of the nine companies.

Gmarket and auction.co.kr, run by eBay Korea said they will not participate in the event.

By October this year, products worth 1.35 trillion won were brought to Korea through direct buying overseas. This is expected to top 2 trillion won by the end of the year.


할인은 쭉∼…유통업계 '포스트 블랙프라이데이'

유통업계가 연말을 맞아 '포스트 블랙프라이데이' 행사를 잇달아 준비하고 있다. 

소비 침체로 부진했던 올해 실적을 다음 달 마지막 할인 행사를 통해 끌어올린다는 계획이다. 

롯데백화점은 다음 달 중순께 롯데호텔 2층 크리스털볼룸에서 블랙프라이데이를 주제로 한 '패밀리 세일'을 진행한다고 30일 밝혔다. 

롯데백화점은 패션, 잡화, 생활용품 등 전 상품군에 걸쳐 진행되는 이 행사를 작년 12월 '한국판 블랙프라이데이'를 모토로 시작했다. 작년 행사 당일 방문 고객 9천여 명, 매출 12억9천만원을 기록해 업계에 화제가 되기도 했다.

오프라인 매장뿐 아니라 온라인 쇼핑몰에서도 포스트 블랙프라이데이 행사가 열린다. 

11번가, 롯데닷컴, 엘롯데, 현대H몰 등 10여 온라인몰이 12월12일 하루 상품을 50% 이상 할인 판매하는 '코리아 블랙프라이데이' 기획전을 진행한다.

이들 업체는 이번 행사를 통해 거래액 1천억원을 달성할 수 있을 것으로 기대하고 있다. 

11번가 관계자는 '블랙프라이데이가 유통업계 대표 이벤트로 자리 잡았지만 국내 소비자가 제품을 구매하기에는 제약이 많았다'며 '한국 소비자에게 진정한 혜택을 주기 위해 토종 온라인몰이 모여 국내 정서에 맞는 쇼핑 이벤트를 마련했다'고 말했다. 

G마켓의 큐레이션 쇼핑사이트인 G9도 다음 달 1일 '사이버 먼데이'(미국의 추수감사절 다음 주 월요일에 온라인에서 진행되는 세일행사)를 맞아 해외 직구 50% 캐시백 프로모션을 진행한다. 

해외 직구 상품을 모바일앱으로 구매하면 결제금액의 50%(최대 1만원)를 되돌려 준다. 대표 상품으로 레베카민코프 클러치는 12만9천원, 에스티로더 일루미네이션(50㎖)은 7만8천900원에 판다. 

G마켓도 다음 달 한 달 동안 '왓츠 핫 백&액세서리' 행사를 열고 가방, 신발, 지갑, 시계 등 각종 패션 잡화를 할인가에 선보인다.

정소미 G마켓 해외직구팀장은 '올해 블랙프라이데이가 신드롬이라고 할 정도로 큰 인기를 끌면서 사이버 먼데이 등 그 이후에 진행하는 세일 행사에도 소비자의 관심이 높아지고 있다'고 전했다. (연합뉴스)
Emailjwpark@ktimes.co.kr Article ListMore articles by this reporter
 
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