By Yoon Ja-young
KakaoTalk, the country's most widely used mobile messenger service, rose to third place in brand value, following Samsung Galaxy and E-Mart.
Brand Stock, a brand value evaluating company, announced Monday that KakaoTalk scored 915.4 out of 1,000 in its Brand Stock Top Index for the second quarter, rising one notch into third place from the previous quarter.
The index is calculated based on the brand value index derived from the mock stock trading at "Brand Stock Exchange" and a consumer survey. It evaluates around 900 brands in the country.
KakaoTalk controls more than 90 percent of the mobile messenger market in the country. Over 6 billion messages are sent through the service every day. It recently made news with the announcement of a merger with Daum, a major portal service.
Samsung Galaxy, meanwhile, scored 935.6 as the country's number-one brand for four consecutive years. E-Mart, a retail outlet chain, ranked second with 921.1.
Naver, the country's top portal, meanwhile, fell four notches to 11th place. Facebook ranked at 19th and Twitter was placed at 25th.
BMW, the most popular imported car brand in the country, ranked ninth, jumping 11 notches from the previous quarter. Volkswagen, ranked 40th last quarter, slid to 86th. Mercedes-Benz was evaluated as 87th in terms of brand value.
The firms that had customer information leaks did not succeed in recovering their brand value this quarter. KB Kookmin Bank fell to 13th in brand value from 10th, and olleh, a major brand of telecommunications service provider KT, sled to 29th from 13th.