Posted : 2013-05-02 19:23
Updated : 2013-05-02 19:23

Kakao, Evernote form biz alliance

By Park Ji-won

Kakao Talk, the operator of Korea's largest mobile messenger, and recording application-maker Evernote announced Wednesday they have signed a strategic partnership.

Under the agreement, Kakao users will be able to make memos while using the Evernote app, save their chats and share them with other users.

Evernote produces software for notetaking and archiving, having 50 million users worldwide, including 1.7 million Koreans. It is also available for smartphones.

"We expect this partnership to enhance our service platform worldwide," Kakao CEO Lee Suk-woo said in a statement. "We will continuously supply abundant contents which can lead changes in the app industry in the future."

Evernote is also expected to broaden its market share through the partnership with Kakao.

Evernote CEO Phil Libin said in a press release he knows well that most Korean smartphone users love Kakao services for communicating and sharing their memories with others.

Libin said he decided to work with Kakao to create synergy effects.

Kim Dong-hee, an analyst at Meritz Securities, said, "Kakao's move seems to be part of its efforts to improve mobile-based services which have been monopolized by online portal sites. The partnership with Evernote will give it an opportunity to strengthen its mobile messenger services."

The Evernote web service launched in beta mode on June 24, 2008, and reached 11 million users in July 2011. Users can access its application through PCs and handsets.

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