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Posted : 2012-11-04 17:25
Updated : 2012-11-04 17:25

Renault Samsung Motors launches new SM5

Renault Samsung Motors CEO Francois Provost gives the thumbs next to the automaker's new SM5 Platinum during a launch event in Paju, Gyeonggi Province, Friday. Courtesy of Renault Samsung

By Kim Tae-jong


Renault Samsung Motors (RSM) has unveiled the facelift SM5, the automaker's flagship mid-sized sedan, after upgrading comfort and safety features.

The automaker announced Sunday it will start selling the new SM5 Platinum from Nov. 7, with high hopes it will boost the automaker's sluggish sales.

The SM5 is the best-selling model in the automaker's lineup that includes the SM3, SM7 and QM5. It has sold a total of about 860,000 SM5s since 1998.

The firm's CEO Francois Provost set a sales target of 50,000 for next year, which is about 22 percent of the local mid-sized car market, during a news conference last Friday.

He expressed confidence in reaching the goal, saying it is a very conservative estimate.

He also described the model as a symbol of the carmaker's rebound, adding that it is the result of hard work by 7,000 employees at RSM and 25,000 at the firm's partners.

Claiming it as the 3.5th generation, RSM officials said the vehicle has a stylish new look that is equipped with advanced premium features.

"The new model sustains the reputation of the previous SM5s but has a more dynamic and futuristic look that can lead the mid-sized car market," an RSM official said.

With newly-added LED lights, the new SM5 Platinum provides excellent visibility in more stylish designs, he said.

Inside, the automotive gauge and center console have been upgraded to add a more premium look.

In terms of safety, it comes equipped with a blind spot warning system for the first time among cars in the same segment.

It also has a tire pressure monitoring system.

RMS has also added the Smart Connect system to the new SM5, following the newly launched SM3 in August.

It is an upgraded infotainment system that allows drivers to synchronize with various mobile phone applications.

For example, using an ECO app, drivers can check their driving pattern and change it to enhance fuel efficiency.

The new model will be sold in five trims with price tags ranging from 21.8 million to 27.59 million won.




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