Kumho Tires, one of the world's leading tire manufacturers, has won the internationally-acclaimed design award for two consecutive years since 2012 for its product design.
The company won the 2013 Red Dot Design Award in the category of product design with its eco-friendly tire, Ecowing ES01 (KH27). The award in Germany is one of the three major design awards along with iF Design Award and Industrial Designers Society of America (IDEA) Awards.
Designed as an eco-friendly product targeting the European market, Ecowing ES01 demonstrated its excellent performance by meeting the strict requirement of the European Union tire labeling system.
Compared to conventional products, the new tire minimizes energy losses by reducing rolling resistance and ensures optimal drive stability by increasing wet grip.
The company has already established a solid foothold in the domestic market of eco-friendly tires by launching Ecowing S, which features the first-grade energy efficiency rating.
With the latest honor to recognize its design excellence in addition to its eco-friendly tire technology, the company will be able to further position itself as a good company to consumers and a leading green company in the tire manufacturing industry.
"The fact that we won the prize for two straight years means the world recognizes our eco-friendly tire technology and design excellence," said an official of Kumho Tire's research and development center. "We will continue efforts for technology development and our investment in design to increase our corporate image as an eco-friendly company in the global market."
In 2012, Kumho Tires won the Red Dot Design Award with Ecsta LE Sport (KU39). Its three other products ― Ecsta LE Sport (KU39), Majesty Solus (KU50) and I'Zen (KW27) ― respectively won the iF Design Award on the same year. It also received the 2012 America Good Design Award with Ecsta 4X in the category of transportation.