Interbrand, Fortune Korea select top 30 Korean companies
Park Si-ryong, right, publisher of monthly magazine Fortune Korea and vice-president of the Seoul Economic Daily, poses with Jez Frampton, fourth from left, CEO of Interbrand, and Moon Ji-hoon, third from right, CEO of Interbrand Korea, after a media conference to announce the top 30 Korean brands, the first co-project by the international brand consulting firm and the magazine, at the Conrad Seoul Hotel, Thursday. The event was also attended by Samuel Koo, fourth from right, head of the Presidential Council on Nation Branding. / Korea Times photo by Yoon Kwan-sik
By Kim Tae-jongThe combined brand value of the top 30 Korean companies is 94.36 trillion won, equivalent to around 73 percent of that of their Japanese counterparts, Interbrand Korea said Thursday.Samsung Electronics was selected as the most valuable Korea brand, followed by Hyundai Motor and its sister automaker Kia Motors, according to the local unit of U.S. management consultancy Interbrand.It selected the top 30 Korean brands for the first time in collaboration with monthly magazine Fortune Korea, published by the Hankook Ilbo, a sister newspaper of The Korea Times. "Representative Japanese electronics brands such as Sony, Nintendo and Sharp have been in a slump due to the nation's prolonged downturn, but Korean brands such as Samsung Electronics, Hyundai Motor and Kia Motors have showed high growth rates and consequently their values have increased," an official from Interbrand Korea said.The brand value of Samsung Electronics as assessed by Interbrand Korea stands at 37.2 trillion won, given that it is currently the top smartphone maker in the world, riding on the back of the success of its Galaxy series.The brand value of Hyundai Motor and Kia Motors is 8.45 trillion won and 4.62 trillion won respectively, thanks to their fast growth in overseas markets.The three firms were also included among the world's 100 most valuable brands by Interbrand last year.Samsung Electronics ranked 9th in Best Global Brand 2012 as the biggest riser with its brand value jumping 40 percent after its success in the smartphone market.Hyundai Motor was 53rd, up from 75th in 2006, 72nd in 2008 and 65th in 2010, while Kia Motors newly entered the list at 87th.The three companies account for 53 percent of the value of the top 30 Korean brands with a combined value of 50.27 trillion won.Samsung Electronics' sister firms such as Samsung Life Insurance, Samsung Fire & Marine Insurance, Samsung Card, Samsung C&T, and Hyundai Motor Group affiliates including Hyundai Mobis, Hyundai Card, Hyundai Engineering & Construction, Hyundai Heavy Industries and Hyundai Department Store also made the top 30 Korean brands.Despite the prolonged economic slump and the global financial crisis, nine financial firms were also included on the list. KB Kookmin Bank came 6th with a brand value of 2.66 trillion won, followed by Samsung Life Insurance and Shinhan Card, Shinhan Bank and Hana Bank, which were 7th, 9th, 11th and 13th respectively.Meanwhile, firms in the business-to-business areas were also ranked as having high brand value, including POSCO (5th), Hyundai Heavy Industries (14th), LG Chemical (15th), Hyundai Mobis (17th), Samsung C&T (22nd), Hyundai Engineering & Construction (24th), SK Innovation (25th) and Hankook Tire (26th).
세계 최대 브랜드 컨설팅 그룹인 인터브랜드가 21일 우리나라를 대표하는 30대 브랜드를 발표했다.
한국을 대표하는 30대 브랜드 자산가치는 94조 3,693억 원으로 전년도 인터브랜드 일본 법인에서 발표한 ‘일본 베스트 글로벌 브랜드 2012(Japan’s Best Global Brands 2012)’ 30위의 자산가치인 128조 9,583억 원에 73%를 상회하는 수준을 보였다.
매년 글로벌 브랜드들을 대상으로 ‘세계 100대 브랜드(Best Global Brands Report)’를 선정하는 인터브랜드에서는 미디어 파트너사인 포춘코리아와 함께 올해 처음으로 ‘베스트 코리아 브랜드 2013(Best Korea Brands 2013)’을 통해 대한민국을 대표하는 상위 30개의 브랜드를 발표하였다.
인터브랜드에 따르면, 이는 일본 경제침체와 함께 대표적인 산업군이었던 소니, 닌텐도, 샤프와 같은 전자산업의 부진에 비해 상대적으로 높은 성장세를 기록하고 있는 삼성전자, 현대자동차, 기아자동차 등을 포함한 국내 브랜드들의 브랜드 가치가 높게 평가되었기 때문이라고 한다.
특히, 갤럭시노트를 통해 스마트폰의 새로운 시장을 개척하며 혁신기업으로의 브랜드를 만들고, 갤럭시 시리즈를 통해 세계 휴대전화 점유율에서 독보적인 1위 자리를 굳힌 삼성전자가 37조 2,020억 원의 브랜드가치를 기록하며 1위에 올랐고, 그 뒤를 이어 현대자동차, 기아자동차가 각각 8조 4,522억 원, 4조 6,240억 원의 브랜드가치를 기록하며 2위와 3위에 올랐다.