Global Best Brands in Korea (5)
The Korea Times has picked a total of 21 of the best global brands doing business here, which were highlighted in the previous four special editions of the 60th anniversary of the country’s leading English-language daily, which fell on Nov. 1.
The brands were picked based on surveys of experts to cover almost all industries with the exceptions of the banking and credit card businesses, which were excluded due to technical reasons.
Many prominent insurers, drug makers, automakers, tobacco companies, accounting firms and high-tech companies made it onto the list.
Included in the exclusive list are two accounting firms, Deloitte Anjin and Samil PricewaterhouseCoopers; three tobacco makers, British American Tobacco Korea, JT International Korea and Philip Morris International Korea; two pharmaceutical outfits, Boehringer Ingelheim Korea and Merck Korea; four automakers, BMW Korea, Jaguar Landrover Korea, Mercedes Benz Korea and Renault Samsung Motors; five insurers, AIG Korea, Allianz Life Korea, ING Korea, MetLife Korea, PCA Life Korea; four high-tech corporations, eBay, Lucent Korea, Microsoft Korea, Qualcomm Korea; and the spirit brand of Ballantine’s (Pernod Ricard Korea).
All of the 21 companies have chalked up outstanding business performances in Korea while conducting corporate social responsibilities programs to become top-tier players in their respective industries.
Their logos are categorized by industry and are displayed in alphabetical order.