Seoul Milk places the first priority on safety.

By Chung Hee-hyung

Seoul Milk, Korea’s preeminent manufacturer of milk, has provided quality products to its customers for over its 75 years history.

Safety has always been a matter of great importance to the company, and people drinking from its white and green cartons, has been a familiar sight throughout the country’s schools, workplaces, and even the mess halls of the armed forces.

The company has always been at the leading edge of the industry. In 2009, it was the first to mark both the manufacturing and expiration date on its products, although the government’s regulation only requires manufactures to mark either one of them.

Consumers are ever more concerned about the safety of dairy milk, because the safety record of the industry leaves much to be desired. By providing customers with this crucial piece of information, the company enables them to make informed judgments about the freshness of the milk they buy.

Moreover, the move was not the first of its kind by Seoul Milk in its efforts to offers customers products that are tasty, fresh, and most of all safe to drink. Nor will it be the last. The company was the first in the industry to introduce “First Grade A Milk” back in 2005.

It took more than eight years for the company to upgrade the quality of its milk from “First Grade” to “First Grade A.” It was the result of more than two years of thorough preparation, during which the company made large investments in improving its milk extraction facilities.

The revolutionary step has been widely credited with raising the level of the country’s entire milk industry, and other companies quickly followed suit.

The company was also the forerunner in setting up the Cold Chain System, in which every drop of milk is refrigerated throughout the entire chain of delivery.

From the moment the milk is extracted from cows, right until it reaches customers, the Cold Chain System ensures that the company’s product is always kept in the best possible condition.

It is also the only company in Korea to adopt the “Milk Master” system, in which specially trained personnel track the safety record of each product and make sure no spoiled milk rolls out of the assembly line. It is a testament to the company’s ceaseless efforts to improve the quality of its products in order to better meet the needs of its customers.