By Chang Ma
Vice President, Mobile Communication Company, LG Electronics
Today, LG stands as one of the strongest companies in the electronics industry.
This represents a significant improvement from when I joined LG Electronics Mobile Communications Company in 2005.
Since then, we have moved from a second-tier follower to a first-tier leader, setting new trends in both design and technology.
Achieving this required a heavy dose of differentiation ― not just from other players, but from our own prior image. But all companies want to differentiate.