By Lee Kwan-sup
Vice President, Digital Display Strategy Team, LG Electronics
LG is a leading lifestyle company, improving the lives of consumers around the world.
In order to enhance consumers' understanding of the LG brand and to differentiate the company's image, LG has worked hard to establish a single global brand under the theme ``Life's Good."
To accomplish this, all brand marketing communications from LG have a consistent look and feel, as well as consistent messages.
The company's digital display business is of course no exception to this rule.
So how does LG take something as open-ended as ``Life's Good" and apply it to something like a TV?
Well, even though today we see a lot more individualism in the world, many products and even homes are all starting to look the same.
This applies to TVs as well ― overall, they