Samsung Galaxy S II wooing consumers
Samsung Electronics’ Galaxy S II smartphone has seen booming success since its April debut.
The firm’s flagship smartphone is enjoying a successful run with consumers since arriving in the United States, a prime example of Android’s continued success.
The device has sold over 10 million globally.
The reason is very simple _ it’s a solid smartphone.
The Galaxy S II has competitive specifications. It has all the ``right specifications’’ of an A+ smartphone this year, according to Samsung officials.
A 1.2-gigahertz dual-core processor and a large 4.52-inch super AMOLED display makes the device look much brighter.
The Galaxy S II is powered by an Android 2.3 Gingerbread operating system. It has fourth-generation (HSPA+21) connectivity with 1024 megabytes of RAM.
Other noteworthy features include full high-definition (HD) video recording with 1080 pixels, a 3-axis gyroscopic sensor for gaming, an 8-megapixel camera with inbuilt flash and server/client networking functionality with DLNA-certified devices.
``Samsung is pushing an aggressive marketing campaign titled `How to Live Smart’ because we want to deeply penetrate the real minds of consumers,’’ said a company spokesman.
Samsung’s annual mobile handset sales this year exceeded 300 million for the first time in its history with the Galaxy S II leading the way.
``Samsung is looking forward to extending this success going into 2012,’’ said Shin Jong-kyun, head of Samsung’s mobile communications division.
``In choosing the Galaxy S II as consumers’ device of choice, they have driven the phone’s strong market position globally,’’ according to Shin.
The milestone for the Galaxy S II is not the end of the story as Samsung Electronics is adding advanced telecom technology to the upgraded Galaxy, the Galaxy 4G LTE.
LTE (long-term evolution) is an upgraded telecommunications system that offers a better downloading speed than the current 3G mobile technology.
``What we want is a chemical combination with phone users. Samsung is not a company that only sells devices: we are selling values,’’ added the spokesman.
With the firm belief in Galaxy’s increased brand awareness, Samsung is planning to introduce the Galaxy S III next year, using Samsung’s own Exynos 4412 processor and a 32-nanometer quad-core chip based on the ARM Cortex A9 design.
``There is no doubt it’s a terrific boost in hardware from the current Galaxy S II. Samsung will create more distinctive values for our existing and future customers,’’ said Shin.