All-New SM7

By Yoon Ja-young

The “All-New SM7,” launched by Renault Samsung in August, is the first European-style prestige sedan by the automaker since the launch of SM7 in 2004 December.

The model is the outcome of a 400 billion won investment and 32 months development, an ambitious project of the automaker to make another leap forward. It is a flagship model inheriting the high quality and value pursued by Renault Samsung and is based on the latest technology of the Renault-Nissan Alliance, to satisfy the diverse needs of consumers.

The All-New SM7 pursues elegant and sophisticated style. It provides the most spacious room among its peers, as the distance between the passenger’s knee in the rear to the chair in front is over 70 millimeters longer than the previous models, on top of offering the spacious headroom and shoulder room.

It is the first among its peers to adopt the aviation head rest, and offers other premium features including the optimized air conditioning, differentiating itself from other sedans in terms of calmness and comfortableness. It also adopted Samsung plasma ionizer to keep the indoor air fresh.

It also sought to provide drivers with a dynamic experience by adopting sports drive mode and paddle shift.

Renault Samsung, which has been offering SM7 customers with a “perfect care service,” the after-sales service most acknowledged by consumers, strengthened the service even further. Drivers of the All –New SM7 will get free replacement of five kinds of consumable components for five years, regardless of mileage.